Case Study
Tue, 09 Dec 2025
CMTrading Case Study
Track360
Why Africa’s Leading CFD Broker Switched from Cellxpert to Track360
CMTrading is an award-winning online brokerage firm that offers trading in various financial instruments, including forex, commodities, indices, and cryptocurrencies. Founded in 2012, it is one of Africa’s leading online Forex and CFD brokers, serving tens of thousands of traders across global markets. Working both with affiliates and IBs, CMTrading uses various deal structures, including CPA, CPL, and RevShare deals based on various KPIs.
The Problem: Cellxpert’s Limitations Hurt Onboarding & Profitability
CMTrading relied on Cellxpert to manage its affiliate & IB program, but the platform was “very basic.” It was difficult setting up the multi-tier deals that their IBs wanted, and this made onboarding a challenge. “We had real difficulty onboarding new IBs because they were used to working with different deal structures like spread values or similar,” explained Igal Cohen, CMTrading’s CTO. There were also problems setting up deals for sub-affiliates and problems connecting data sources, which led to stale data.
“Overall, the lack of flexibility of the system was very frustrating, and data issues meant that we weren’t getting new data as quickly as we wanted.”
Igal Cohen, CTO, CMTrading
The Search to Replace Cellxpert
“We finally decided that it was time to look for something that will help us scale and upgrade our abilities,” said Cohen.
CMTrading looked at several affiliate management platforms before choosing Track360.
“Track360 was scalable and had the flexibility we needed. And it provided a solution to our problems with the IB dept.”
Igal Cohen, CTO, CMTrading
Migrating to Track360
Companies often dread the migration process, but CMTrading says the process went smoothly. “We expected a lot of issues and problems but there were almost no issues. I was pleasantly surprised,” said Cohen.
The Result: Better technology, more flexibility, and faster onboarding
Tech-wise, Track360 provides the robustness that was missing with Cellxpert. “Finally I can create an API request and adjust the API as needed,” added Cohen. “I can create my own integrations–I don’t need to wait for anyone. I had no option like that with Cellxpert.” Data refreshes in close to real-time, which was not the case with Cellxpert. “I see new data show up in less than a minute.”
Multi-tier deals and other configurations are now easy to set up. “Now we have multi-tier options and multi-level IBs,” said Cohen. “We can set up a lot of configurations and make the system work more efficiently.”
Finally, IB and affiliate onboarding has become faster and easier. “Affiliates are onboarding in a much quicker way–working with Track360 has helped us expedite the process,” said Cohen. "It’s very user-friendly for the affiliates,” said Natalie Haymovich, Head of Marketing.
And most importantly, Track360 has helped CMTrading grow by boosting affiliate & IB ROI. “It’s really made a difference to our bottom line as a company,” said Cohen.
“Finally, I can create an API request. I can create my own integrations; I don’t need to wait for anyone. I had no option like that with Cellxpert.”
Igal Cohen, CTO, CMTrading
See how Track360 Works
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