Evest Case Study

• Data Inflexibility: There were no "drill-down" capabilities. To analyze performance by country or campaign, the team had to export raw data into Excel and build manual Pivot tables. “They don’t have automations like Track360 has,” said Wassef.
• Optimization Bottlenecks: Wassef noted, "It took me one hour, or even 90 minutes, to do full optimization for one affiliate that has multi-campaigns."
• Slow Development Cycles: Requesting a new feature or report took 6–7 months to implement—if it was possible at all—and often came with high development fees.
• Limited Commission Models: The team felt restricted by the lack of flexibility in commission structures and no way to easily handle disqualified leads or complex deal flows.

The Solution: A "Full Package" with Seamless Migration

Evest looked at several competitors, including Trackbox and Affise, but chose Track360 because it offered a holistic ecosystem rather than just affiliate tracking.

The Migration Experience: Migrating historical data is often the biggest fear for Affiliate Managers. Track360 handled the heavy lifting, migrating the database and domains on Evest’s behalf. “The migration was very smooth,” said Wassef.

• Zero Downtime: Evest ran Track360 and Cellxpert in parallel for one month to ensure data accuracy.
• Proactive Support: During the transition, Track360’s team even flagged issues with Evest’s own landing pages that the Evest team hadn't noticed.

Key Results: Why Track360 is the Better Fit

1. From Static Reports to Dynamic BI

The most significant upgrade for Evest was Track360’s "Media Performance Report." Instead of exporting CSVs, Wassef can now drill down instantly inside the platform. “It’s amazing. It’s like BI. You can do any drill-downs you want. You can manage the customer, add commissions, add marketing tools, finance, everything.”

2. Big Efficiency Gains

Tasks that consumed the acquisition team's day have now been automated.

• Optimization: Reduced from 90 minutes per affiliate to a single glance at a dashboard.

3. Speed of Development

Unlike the 6-month wait times with their previous provider, Evest found Track360’s agility to be a game-changer. During the interview itself, a request regarding "Retention Deposit per CPA" was addressed and implemented by the Track360 team in under 5 minutes.

4. Mobile App Integration (AppsFlyer)

Track360’s integration with AppsFlyer allowed Evest to seamlessly onboard mobile agencies and integrate them into the same tracking system as their web affiliates—consolidating all acquisition channels into one view.

The Verdict

For Evest, the switch was about moving from a vendor relationship to a partnership. The combination of flexible technology and a responsive team allowed Evest to scale their affiliate program while substantially reducing manual work.

“Track360 has saved us a lot of time,” said Wassef. “Now I have all the drill-downs that I need.”

The Bottom Line

In a fast-moving, high-volume environment like forex, traditional affiliate tracking platforms often fall short — especially when it comes to flexibility, speed, and real-time data. Evest’s switch from Cellxpert to Track360 demonstrates how a purpose-built, broker-native platform can transform partner programs from a time-consuming chore into a scalable growth channel.