Affiliate-Marketing-Glossar

The systematic identification of suspicious activity in affiliate, IB, and partner programs across clicks, conversions, identity verification, and ongoing user behavior.

A commission model where affiliates receive a recurring percentage of the net revenue generated by referred users for the lifetime of those users or for a defined period.

A player who completes their first qualifying real-money deposit on an iGaming or sportsbook platform, typically the conversion event that triggers CPA payouts to affiliates.

The end-to-end measurement of affiliate-driven activity from initial click through registration, deposit, and ongoing user revenue, supporting attribution, commission calculation, and fraud detection.

The structural rule set that determines how affiliates are paid for the traffic and users they refer, covering trigger events, calculation basis, deductions, and payout frequency.

A server-to-server conversion tracking method where the operator backend notifies the affiliate platform of a conversion via an HTTP request keyed by a stored click ID, avoiding reliance on browser cookies or pixels.

A gaming licence issued by the Malta Gaming Authority, a Tier-1 EU jurisdiction regulator covering B2C operators and B2B service providers across casino, sportsbook, and lottery verticals.

A gambling licence issued by the UK Gambling Commission, the regulator responsible for remote and non-remote gambling in Great Britain, operating under the strict LCCP compliance framework and detailed affiliate accountability rules.

Offshore gambling license issued under Curacao jurisdiction, historically structured around master license holders and sub-licensees, now transitioning to direct B2C and B2B licenses issued by the Curacao Gaming Control Board.