Affiliate Marketing Glossary
Key terms and definitions for affiliate program managers across iGaming, Forex, and Prop Trading.
All Terms
Browse by category or search for a specific term to find clear, industry-relevant definitions.
Fraud Detection
The systematic identification of suspicious activity in affiliate, IB, and partner programs across clicks, conversions, identity verification, and ongoing user behavior.
Revenue Share
A commission model where affiliates receive a recurring percentage of the net revenue generated by referred users for the lifetime of those users or for a defined period.
First-Time Depositor
A player who completes their first qualifying real-money deposit on an iGaming or sportsbook platform, typically the conversion event that triggers CPA payouts to affiliates.
Affiliate Tracking
The end-to-end measurement of affiliate-driven activity from initial click through registration, deposit, and ongoing user revenue, supporting attribution, commission calculation, and fraud detection.
Commission Model
The structural rule set that determines how affiliates are paid for the traffic and users they refer, covering trigger events, calculation basis, deductions, and payout frequency.
S2S Postback Tracking
A server-to-server conversion tracking method where the operator backend notifies the affiliate platform of a conversion via an HTTP request keyed by a stored click ID, avoiding reliance on browser cookies or pixels.
MGA License
A gaming licence issued by the Malta Gaming Authority, a Tier-1 EU jurisdiction regulator covering B2C operators and B2B service providers across casino, sportsbook, and lottery verticals.
UKGC License
A gambling licence issued by the UK Gambling Commission, the regulator responsible for remote and non-remote gambling in Great Britain, operating under the strict LCCP compliance framework and detailed affiliate accountability rules.
Curacao License
Offshore gambling license issued under Curacao jurisdiction, historically structured around master license holders and sub-licensees, now transitioning to direct B2C and B2B licenses issued by the Curacao Gaming Control Board.
Questions About Affiliate Terms
Common questions about affiliate marketing terminology and how these concepts apply across verticals.
An affiliate marketing glossary is a reference of key terms and definitions used across affiliate and partner programs. It covers commission models, tracking methods, fraud prevention, and industry-specific terminology for verticals like iGaming, Forex, and Prop Trading.