Loyalty & Gamification
Reward Quality, Not Just Volume

Define unlimited custom levels (Bronze, Silver, Gold, Diamond, VIP, or any name that matches your brand). Each level has its own achievement conditions, maintenance requirements, and rewards. Affiliates see their current tier, progress toward the next level, and exactly what they need to do to advance. Progression happens automatically when conditions are met.

Achievement conditions define what it takes to reach a tier (e.g., 20 qualified FTDs in 1 month). Maintenance conditions define what it takes to stay (e.g., 10 qualified FTDs per month). If performance drops below maintenance thresholds, the affiliate returns to a lower tier automatically. This prevents the classic problem: premium deal + declining performance = margin erosion.

Each tier links to a specific commission deal. Advancing a tier automatically upgrades the affiliate's deal. Rewards can include improved RevShare percentages, higher CPA rates, hybrid deal upgrades, or bonuses. No manual renegotiation, no email back-and-forth. Better performance earns better terms through a structured, transparent system that applies consistently across all partners.

Tier conditions can reference any KPI tracked by the platform. Combine multiple KPIs per level with time-based windows (rolling 30, 60, or 90 day periods). iGaming operators use FTDs and NGR. Forex brokers use qualified lots and spread. Prop firms use FTPs and repurchase rates. The same engine, configured with the metrics that define quality in your vertical.

Affiliates see their current tier, progress bar toward the next level, exact requirements for advancement, and rewards they will receive. This transparency transforms reporting from a monitoring tool into a motivation tool. When affiliates can see they are 70% of the way to a better deal, they engage differently. Visible progression creates switching costs and long-term commitment.

Run different loyalty programs for different partner types (affiliates vs IBs vs influencers), different verticals, or different brands. Each program has its own tiers, conditions, KPIs, and rewards. A Forex IB program with lot-based conditions runs alongside a media buyer program with FTD-based conditions. Both are managed from the same interface.