CPM (Cost Per Mille)
CPM является моделью ценообразования, при которой рекламодатель платит фиксированную ставку за 1000 показов рекламы вне зависимости от кликов или конверсий.
What it means in practice
CPM (Cost Per Mille) является моделью ценообразования, при которой рекламодатель платит фиксированную сумму за каждые 1000 показов (impressions) своего объявления. В отличие от CPA, CPC или CPL, CPM не требует от зрителя совершения какого-либо действия. Рекламодатель платит за охват, а не за вовлечение. Слово mille в переводе с латыни означает тысячу.
В партнерском маркетинге CPM встречается реже моделей с оплатой за результат, но применяется в отдельных сценариях. Сети медийной рекламы, programmatic-закупки и кампании повышения узнаваемости бренда часто работают по CPM. Для партнеров CPM обеспечивает предсказуемый доход от трафика, не зависящий от качества конверсий. Для оператора CPM переносит риск на сторону рекламодателя: оплата происходит вне зависимости от того, дадут ли показы клики или депозиты.
CPM важна в партнерской экосистеме как эталонная метрика даже тогда, когда фактическая сделка строится на CPA или CPC. Операторы рассчитывают эффективную CPM (eCPM), чтобы сравнить экономическую эффективность разных источников трафика. Медиабайер (media buyer) может сопоставить eCPM по сделке CPA с прямой закупкой по CPM, чтобы определить, какой вариант приносит больше ROI на тысячу показов.
How CPM (Cost Per Mille) works across industries
See how cpm (cost per mille) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
Frequently Asked Questions
Common questions about cpm (cost per mille), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
CPM означает Cost Per Mille, где mille в переводе с латыни значит тысяча. Это цена, которую рекламодатель платит за 1000 показов рекламы. CPM в 10 USD означает, что рекламодатель платит 10 USD за каждые 1000 показов своего объявления.
Related Terms
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
CPC (Cost Per Click)
CPC (Cost Per Click) is a pricing model where the advertiser pays a fixed amount each time a user clicks on an affiliate's link or ad, regardless of whether that click results in a conversion.
CPL (Cost Per Lead)
A commission model where an affiliate earns a fixed payment for each qualified lead they generate, typically defined as a registration, form submission, or account opening that meets specified criteria.
Impression
An impression is a single instance of an advertisement, banner, or affiliate link being displayed to a user, counted regardless of whether the user interacts with or clicks the content.
Media Buyer
A media buyer is an affiliate who purchases paid traffic -- through PPC, social ads, native ads, or display networks -- and directs it through affiliate links to generate conversions for operators.
ROI (Return on Investment)
ROI (Return on Investment) is the ratio of net profit to total investment from affiliate channel activity, expressed as a percentage, used to measure the overall efficiency and profitability of an affiliate program.
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
CPA vs CPM
CPA pays per conversion action (deposit, purchase). CPM pays per thousand impressions. CPA ties cost to results; CPM ties cost to exposure regardless of conversions.
Continue Learning
Free structured courses that cover this topic and more.
Setting Up an iGaming Affiliate Program
iGaming affiliate program setup. GGR vs. NGR, player tracking, MGA/UKGC/Curacao compliance, and how to scale.
Forex IB Program Management
Lot-based and symbol-based commission structures, multi-level IB hierarchies, MT4/MT5 integration, and per-partner deal terms built for brokerages. From onboarding to payout.
Related Articles
Further reading on cpm (cost per mille) and related affiliate program topics.
The Sleeping Giant Awakes: The State of iGaming in Brazil (2025-2026)
Brazil’s iGaming market is booming. Explore new regulations, key players, market growth, and what operators must know to succeed in Brazil’s fast-rising iGaming industry.
Dec 9, 2025
Track360 and ClearSky-Network Announce Strategic Partnership to Empower iGaming & Forex Operators
Oct 27, 2025
🚀 Why an Affiliate Program is So Important – Understanding Forex & iGaming Affiliate Management Software
Discover why affiliate programs are essential for brokers and businesses in gaming and finance. Learn their benefits, best practices, and how platforms like Track360 make affiliate management seamless.
Feb 6, 2025
The State of iGaming in the USA and the Road to 2026
blog post about the current state of iGaming in the USA — where things stand in late 2025 / 2026, what recent polls and trends tell us, and what could come next.
Nov 30, 2025
Track360 at Forex Expo Dubai October 2024
Track360's participation in Forex Expo Dubai 2024 was a milestone, showcasing our innovative solutions, building strategic partnerships, gaining industry insights, and reinforcing our commitment to excellence in forex and affiliate management.
Feb 2, 2025
Affiliate Tracking Software Explained: Full Guide
How affiliate tracking software works, key features, fraud protection, and why advanced platforms like Track360 are essential for U.S. brands.
Mar 3, 2026