Setting Up an iGaming Affiliate Program
Casino and sportsbook affiliate setup from day one. GGR vs. NGR models, player tracking, compliance across MGA, UKGC, and Curacao, and how to build a program that scales with regulation.
What you will learn
- Design an iGaming affiliate program from scratch with the right commission model
- Understand GGR vs. NGR and how each affects affiliate payouts and operator margin
- Set up player tracking, attribution, and reporting for casino and sportsbook traffic
- Navigate compliance requirements across MGA, UKGC, Curacao, and other jurisdictions
- Build onboarding and activation workflows that turn signups into active affiliates
- Scale your program from 10 partners to hundreds without losing operational control
Course syllabus
Anatomy of an iGaming Affiliate Program
How iGaming affiliate programs work, who the key players are, and what makes them different from other verticals.
GGR vs. NGR: Choosing Your Revenue Base
How gross and net gaming revenue models work, and how your choice affects affiliate payouts and margins.
Player Tracking and Attribution
Setting up tracking links, handling multi-product attribution, and dealing with cross-device players.
Compliance and Regulatory Requirements
Affiliate advertising rules across MGA, UKGC, Curacao, and how to build a compliance framework.
Affiliate Onboarding and Activation
How to get new affiliates from signup to first player within 14 days.
Scaling Your iGaming Affiliate Program
From 10 partners to hundreds: tiered deals, automation, and operational structure.