CPM (Costo por Mil)
CPM (Costo por Mil) es un modelo de precio en el que el anunciante paga una tarifa fija por cada 1.000 impresiones, al margen de clics o conversiones.
What it means in practice
El CPM (Costo por Mil) es un modelo de precio en el que el anunciante paga un importe fijo por cada 1.000 impresiones de su anuncio. A diferencia del CPA (Costo por Adquisición) o del CPL (Costo por Lead), el CPM no exige que el usuario realice ninguna acción. El anunciante paga por exposición, no por interacción. La palabra "mil" hace referencia a las mil impresiones que componen la unidad de medida.
En el marketing de afiliados, el CPM es menos habitual que los modelos basados en rendimiento, pero se usa en escenarios concretos. Las redes de display, las compras programáticas y las campañas de notoriedad de marca suelen funcionar con CPM. Para los afiliados, el CPM aporta ingresos predecibles del tráfico sin depender de la calidad de conversión. Para los operadores, el CPM traslada el riesgo al lado del anunciante: se paga generen o no clics o depósitos esas impresiones.
El CPM importa en el ecosistema de afiliados como métrica de referencia incluso cuando el acuerdo real es de CPA o CPC. Los operadores calculan el CPM efectivo (eCPM) para comparar la eficiencia en coste de distintas fuentes de tráfico. Un comprador de medios puede comparar el eCPM de un acuerdo CPA frente a una compra de CPM plana para determinar cuál ofrece mejor retorno por cada mil impresiones. En España, los operadores con licencia de la DGOJ deben respetar las restricciones de publicidad de juego al planificar estas compras de display.
How CPM (Costo por Mil) works across industries
See how cpm (costo por mil) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 admite el seguimiento de varios modelos de comisión, lo que permite a los operadores comparar las compras de medios por CPM frente a acuerdos de CPA y RevShare. Los informes en tiempo real ofrecen cálculos de eCPM que ayudan a evaluar el coste real de adquisición entre fuentes de tráfico.
Frequently Asked Questions
Common questions about cpm (costo por mil), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
CPM significa Costo por Mil (en inglés, Cost Per Mille), donde "mil" hace referencia a las mil impresiones. Es el precio que paga el anunciante por 1.000 impresiones de un anuncio. Un CPM de 10 EUR significa que el anunciante paga 10 EUR por cada 1.000 veces que se muestra su anuncio.
Related Terms
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
CPC (Cost Per Click)
CPC (Cost Per Click) is a pricing model where the advertiser pays a fixed amount each time a user clicks on an affiliate's link or ad, regardless of whether that click results in a conversion.
CPL (Cost Per Lead)
A commission model where an affiliate earns a fixed payment for each qualified lead they generate, typically defined as a registration, form submission, or account opening that meets specified criteria.
Impression
An impression is a single instance of an advertisement, banner, or affiliate link being displayed to a user, counted regardless of whether the user interacts with or clicks the content.
Media Buyer
A media buyer is an affiliate who purchases paid traffic -- through PPC, social ads, native ads, or display networks -- and directs it through affiliate links to generate conversions for operators.
ROI (Return on Investment)
ROI (Return on Investment) is the ratio of net profit to total investment from affiliate channel activity, expressed as a percentage, used to measure the overall efficiency and profitability of an affiliate program.
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
CPA vs CPM
CPA pays per conversion action (deposit, purchase). CPM pays per thousand impressions. CPA ties cost to results; CPM ties cost to exposure regardless of conversions.
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