Sportsbook Affiliate
Management Platform for Bookmakers

Configure RevShare per market, product, and bet type. Pay against true sportsbook NGR — gross stakes minus winnings minus bonuses — instead of inflated GGR. Set separate rates for prematch versus in-play, single-bet versus accumulators, and high-margin versus low-margin sports so payouts mirror operator P&L.

Combine CPA on first qualified deposit (or first qualified bet) with ongoing RevShare on net margin. Each affiliate gets unique deal terms, and qualification rules define when an FTD counts — minimum deposit, minimum bet, settled-bet requirement — so commission triggers on real engagement, not just signup.

Affiliates progress through performance tiers based on retention metrics, NGR contribution, and player quality scoring — not raw signup count. Higher tiers unlock better CPA rates and bonus incentives. Maintenance conditions prevent top-tier affiliates from coasting on past performance.

US state-by-state licensing, UK affordability checks, EU jurisdiction-specific compliance — Track360 supports configurable payout adjustments per geo. Update rates in real time as state-by-state legality evolves or jurisdiction-specific regulations change.

Track first deposit, first qualified bet, first settled bet, and first in-play bet as separate conversion events. See which affiliates drive single-bet sign-up bonuses versus engaged bettors who return for live betting and accumulators.

Reports break down handle, NGR, margin, and bet count by sport (football, basketball, tennis, esports), by market (moneyline, spread, totals, props), and by affiliate. Operators see which affiliates drive high-margin tennis bettors versus low-margin NFL spread bettors.

Standard iGaming reports show GGR. Sportsbook needs visibility into actual margin/hold percentage per affiliate cohort, settlement variance, and bonus-cost-to-revenue ratio. All available as configurable KPIs in the dashboard or via API for compliance and trading teams.

Pull sportsbook-specific data into Tableau, Power BI, or internal trading systems via API. Surface affiliate cohorts driving sharp action that erodes margin, and feed risk signals to the trading desk before high-volume bettors burn book.

Configure jurisdiction allowlist and blocklist per affiliate. Block traffic from unlicensed US states, restrict promotion language for UK/EU affiliates, and update rules in real time when regulations change — no platform redeploy required.

Sportsbooks attract sharps, arbers, and bonus abusers. Track360 flags stake-matching patterns, suspicious win-rate clusters, multi-account device fingerprints, and bonus-promo abuse signatures — before commissions on unprofitable cohorts are paid.

Multi-currency payouts with configurable schedules and approval workflows. Full transaction history with transparent calculation breakdowns so affiliates see how commissions are computed, and compliance teams can audit any payout against the underlying betting activity.

Affiliates access their own portal with performance dashboards, sport-specific traffic breakdowns, and product-level commission visibility. In-platform messaging keeps compliance communication centralized instead of scattered across email threads.