E-commerce Affiliate
Management Platform for Multi-Brand DTC Operators

Configure CPA, RevShare on GMV, tiered CPA based on order value, hybrid models combining one-time CPA with recurring subscription revenue share, and category-specific rates per product line. Each affiliate gets unique deal terms; qualification rules define when an order counts (minimum cart value, completed checkout, post-refund window).

DTC groups running stores across the US, EU, UK, and APAC need commission rates that reflect regional pricing, FX volatility, and local tax structures. Track360 supports per-store, per-currency deal terms with configurable FX-handling rules so affiliates earn against actual local revenue instead of approximated USD conversions.

Top-performing affiliates progress through tiers based on cumulative GMV, customer LTV contribution, and post-refund net revenue — not raw order count. Higher tiers unlock better CPA rates, exclusive product access, or co-branded campaign budgets. Maintenance conditions prevent top-tier affiliates from coasting.

Configurable attribution rules per program: last-click standard, coupon-priority for influencer campaigns, source-specific (YouTube vs Instagram) overrides, and post-purchase attribution windows. Sub-affiliate hierarchies supported with revenue distribution across master/sub levels.

Track first order, repeat orders, subscription renewals, and refund events as separate metrics. See which affiliates drive single-purchase buyers versus high-LTV repeat customers, and which products carry the most affiliate-attributable revenue.

Reports break down GMV, net revenue, commission, and refund rate by brand, store, region, currency, and affiliate. Operators see exactly which affiliates drive the highest-quality customers per brand and which deals deliver positive contribution margin after refunds.

Standard affiliate platforms stop at first-order attribution. Track360 tracks customer lifetime value per affiliate cohort — second-order rate, subscription retention, average customer revenue at 30/60/90/180 days. Operators evaluate affiliate quality by long-term customer value, not just initial purchase.

Pull e-commerce-specific data into Tableau, Power BI, or internal data warehouses via API. Connect to Shopify, WooCommerce, BigCommerce, or custom checkout systems via webhooks and postbacks. Surface affiliate cohorts driving high refund rates or subscription cancellations before they erode margin.

Configure approval workflows, brand restrictions per affiliate (which brands they can promote), promotional content guidelines, and geographic targeting allowlist/blocklist. Manage influencer networks with discrete contractual terms separate from open-affiliate program rules.

Rule engine flags suspicious referrer patterns, hidden-iframe attribution attempts, anomalous click-to-conversion rates per affiliate, multi-account device fingerprints, and cookie-stuffing signatures. Disqualified traffic does not earn commission and historical clawback workflows handle commission already paid on fraudulent orders.

Configurable payout schedules in USD, EUR, GBP, and other currencies. Multi-tier approval workflows for compliance review on payouts above thresholds. Full transaction history with transparent calculation breakdowns affiliates can audit. Tax-form workflows (W-9, 1099, EU equivalents) supported.

Affiliates access their own portal with performance dashboards, per-brand and per-store conversion data, creative asset libraries, link/coupon generation, and post-attribution analytics. In-platform messaging keeps affiliate communication centralized instead of scattered across email, Slack, and Discord.