Track360 + Adjust
Adjust is a mobile measurement partner (MMP) used by 300,000+ apps worldwide for attribution, analytics, and fraud prevention. Founded in 2012 in Berlin and acquired by AppLovin in 2021, Adjust provides cross-platform attribution, deep linking, and a fraud prevention suite that blocks SDK spoofing, click injection, and fake installs. Track360 integrates with Adjust via S2S postback callbacks to attribute mobile app installs and in-app events back to affiliates and IBs for commission management.
What they offer
Attribution & Measurement
Privacy-centric attribution identifying which channels and touchpoints drive value across mobile, web, CTV, and PC.
Fraud Prevention Suite
SDK signature verification, click injection filtering, anonymous IP detection, and click spamming filters.
Deep Linking
Standard and deferred deep links with iOS Universal Links and Android App Links for cross-platform journeys.
Analytics & Reporting
Unified marketing data dashboards with KPI tracking, cohort analysis, and incrementality testing.
Audience Segmentation
Build user cohorts for retargeting based on attribution data, in-app behavior, and engagement patterns.
Partner Setup Module
Hundreds of pre-built partner integrations with one-click activation and configurable event mapping.
What Connects
Track360 connects to Adjust via S2S postback callbacks appended to Adjust tracking links. When attributed events occur (installs, registrations, deposits, trades), Adjust fires callbacks to Track360 with attribution data, revenue amounts, and device information for commission processing.
Data Flows
Install callbacks with attribution source, campaign, device ID, and geo data
In-app event callbacks for registration, deposit, first trade, and revenue events
Rejected install callbacks with fraud rejection reasons from the Fraud Prevention Suite
Re-attribution callbacks for returning users attributed to new affiliate sources
Revenue data with amount and currency for CPA and revenue share calculations
Key Capabilities
S2S Postback Attribution
Adjust fires server-to-server callbacks to Track360 for installs, events, and revenue -- enabling commission calculation without SDK dependencies.
Fraud Prevention Layer
Adjust Fraud Prevention Suite blocks SDK spoofing, click injection, and anonymous IP fraud. Rejected installs are flagged with reasons in Track360.
Deep Link Conversions
Adjust deep links route affiliate-referred users into specific app pages, improving conversion rates while maintaining attribution.
Cross-Platform Measurement
Adjust tracks attribution across mobile, web, CTV, and PC -- enabling Track360 to manage affiliate commissions from all platforms.
Who Benefits
Mobile-first Forex brokers running trading apps with affiliate-driven user acquisition
iGaming operators with sports betting and casino apps needing affiliate attribution
Prop trading firms with mobile apps tracking challenge signups through affiliates
Affiliate managers optimizing mobile campaign spend across multiple partners
Trust Signals
Frequently Asked Questions
How does Track360 receive data from Adjust?
Track360 receives S2S postback callbacks from Adjust for attributed installs, in-app events, and revenue data. Callbacks are appended to Adjust tracking links and fired automatically when events occur.
Does the integration support fraud detection?
Yes, Adjust Fraud Prevention Suite blocks fake installs at the traffic level and sends rejected install callbacks with rejection reasons to Track360 for affiliate-level fraud analysis.
Which verticals benefit from this integration?
Mobile-first Forex brokers, iGaming operators with betting and casino apps, and prop trading firms with mobile evaluation apps all benefit from mobile attribution tied to affiliate commissions.
Category
Tracking & AttributionIndustries
Founded
2012
Website
https://www.adjust.com
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