Conversion Rate
Il conversion rate è la percentuale di click o visitatori che completano un'azione desiderata, come un primo deposito o l'apertura di un conto.
What it means in practice
Il conversion rate si calcola dividendo il numero di conversioni per il totale di click o visitatori, moltiplicando poi per 100. Ad esempio, se un link di affiliazione genera 1.000 click e 30 di quei visitatori completano l'azione desiderata, il conversion rate è del 3%. L'azione desiderata varia per verticale: può essere un FTD (First Time Deposit) nell'iGaming, l'apertura di un conto finanziato nel Forex o l'acquisto di una challenge nel Prop Trading.
Il conversion rate è una delle metriche piu importanti per valutare le performance di un programma di affiliazione. Aiuta gli operatori a individuare quali partner generano traffico qualificato rispetto a quelli che inviano alti volumi di visitatori a bassa intenzione. Per gli affiliati, il conversion rate incide direttamente sull'EPC (Earnings Per Click) e sulla redditività complessiva. Un conversion rate basso su traffico elevato segnala spesso un disallineamento tra il pubblico dell'affiliato e l'offerta dell'operatore.
I benchmark dei tassi di conversione variano in modo significativo tra verticali, fonti di traffico e aree geografiche. Confrontare i tassi tra contesti diversi senza tenere conto di queste variabili porta a conclusioni fuorvianti. Operatori e affiliati dovrebbero invece tracciare i trend del conversion rate nel tempo, segmentare per fonte di traffico e campagna e usare la metrica accanto ad altri indicatori come l'LTV e l'EPC per avere un quadro completo delle performance.
How Conversion Rate works across industries
See how conversion rate is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 fornisce il tracking del conversion rate in tempo reale su tutte le fonti di traffico e le campagne, permettendo a operatori e affiliati di monitorare le performance e individuare le opportunità di ottimizzazione nel momento in cui si presentano.
Frequently Asked Questions
Common questions about conversion rate, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Per calcolare il conversion rate si divide il numero di conversioni per il totale dei click, moltiplicando poi per 100. Ad esempio, 50 conversioni da 2.000 click equivalgono a un conversion rate del 2,5%. La definizione di conversione dipende dal programma: può essere un deposito, l'apertura di un conto o un acquisto.
Related Terms
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
Challenge Purchase
A challenge purchase is the primary conversion event in prop trading affiliate programs -- when a trader buys a funded account evaluation or challenge from a prop trading firm.
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
LTV (Customer Lifetime Value)
The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.
Minimum Deposit
The minimum deposit is the lowest amount a player must fund to activate their account or qualify for an affiliate commission event like an FTD.
CPI (Cost Per Install)
CPI is a commission model where an affiliate earns a fixed payment each time a referred user installs a mobile app, commonly used in casino and sportsbook promotions.
Conversion Tracking
Conversion tracking is the technical process of recording when a referred user completes a defined action, such as a deposit or purchase, and linking it to the referring affiliate.
Continue Learning
Free structured courses that cover this topic and more.
Affiliate Conversion Funnel Optimization
How to measure, diagnose, and improve conversion rates at every stage of the affiliate funnel -- from click to registration to first deposit across iGaming, Forex, and prop trading programs.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
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Ecommerce Affiliate Tracking & Attribution: What Operators Get Wrong
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iGaming Affiliate Program Benchmarks: KPIs Operators Should Track in 2026
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How to Choose a Prop Firm Marketing Agency in 2026
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Prop Firm Customer Acquisition Cost: 2026 CAC Benchmarks by Channel
How prop firm customer acquisition cost behaves by channel in 2026: why CAC is hard to benchmark, how to model payback against challenge fees plus reset revenue, and why affiliate CPA and RevShare usually beat paid CPC when ads are restricted. Qualitative ranges only.
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Forex Broker Onboarding: Conversion Optimization 2026
An operator playbook for forex broker onboarding: how to optimise the registration → KYC → first-deposit → activation funnel, cut drop-off at each stage, lift demo-to-live conversion, and attribute every converted client back to the IB or affiliate who sourced it.
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