What it means in practice
FTD (First Time Deposit) is a qualification milestone, not just a payment event. Operators use it to confirm that a referred user moved past registration and completed a first deposit. In many CPA (Cost Per Acquisition) deals, the CPA only triggers after an FTD is recorded.
The exact FTD definition can vary by program. Some operators count any first deposit, while others add thresholds such as minimum deposit size, approved KYC, geo validation, or fraud checks. That is why affiliates should always look at qualification rules, not only the headline CPA amount. Operators also run affiliate fraud checks to filter out fake or incentivized deposits before confirming the FTD. In many programs, qualifying depositors may also receive a deposit bonus that influences their initial activity and downstream revenue metrics.
In iGaming, FTD is often the most visible acquisition KPI because it sits between registration volume and downstream revenue terms like GGR (Gross Gaming Revenue) or NGR (Net Gaming Revenue). In broker environments, FTD may refer to the first funded account event before ongoing trading-based commissions begin. FTD events are commonly relayed to affiliate platforms via postback notifications.
How FTD (First Time Deposit) works across industries
See how ftd (first time deposit) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 lets operators define exactly what qualifies as an FTD, including deposit thresholds, geography, KYC status, and payout rules tied to partner deals. That keeps CPA (Cost Per Acquisition) logic aligned with actual customer quality.
Frequently Asked Questions
Common questions about ftd (first time deposit), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
FTD stands for First Time Deposit. It is the first successful deposit made by a new referred user and is commonly used as a qualification event for CPA payouts in iGaming and broker affiliate programs.
Related Terms
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Postback
A postback is a server-to-server HTTP callback used to confirm that a conversion event -- such as a registration, FTD, or purchase -- has occurred. Postbacks are more reliable than browser-based tracking because they are not affected by ad blockers, cookie restrictions, or client-side failures.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Deposit Bonus
A promotional incentive offered by an iGaming operator to new or existing players, typically matching a percentage of their deposit amount as bonus funds with wagering requirements.
KYC (Know Your Customer)
A regulatory compliance process requiring businesses to verify the identity of their customers before or during the onboarding process, used across iGaming, Forex, and financial services.
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
Continue Learning
Free structured courses that cover this topic and more.
Setting Up an iGaming Affiliate Program
Casino and sportsbook affiliate setup from day one. GGR vs. NGR models, player tracking, compliance across MGA, UKGC, and Curacao, and how to build a program that scales with regulation.
Forex IB Program Management
Lot-based and symbol-based commission structures, multi-level IB hierarchies, MT4/MT5 integration, and per-partner deal terms built for brokerages. From onboarding to payout.
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