Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
What it means in practice
An affiliate link is a URL that contains embedded tracking parameters -- typically an affiliate ID, campaign identifier, and optional sub-IDs -- that allow the operator to attribute a visitor's actions back to the affiliate who referred them. When a potential customer clicks the link, the tracking system records the click and sets a cookie or server-side identifier to maintain attribution throughout the customer journey.
Affiliate links are the foundation of all partner attribution. Without them, operators cannot determine which affiliate drove a particular FTD, registration, or challenge purchase. The link connects the traffic source to the conversion event and ultimately to the CPA or RevShare commission that the affiliate earns.
Modern affiliate tracking goes beyond simple link clicks. Server-to-server postbacks provide more reliable attribution by confirming conversions directly between the operator's system and the affiliate's tracking platform. The attribution window defines how long after a click the affiliate can still receive credit for a conversion. Sub-ID parameters allow affiliates to segment their own traffic for optimization, and metrics like EPC help affiliates evaluate which links and campaigns generate the most revenue per click. Together, these mechanisms form the tracking infrastructure that makes performance-based partnerships measurable and accountable.
How Affiliate Link works across industries
See how affiliate link is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 provides affiliates with unique tracking links that include partner IDs, campaign parameters, and sub-ID support. The platform combines click tracking with server-side postback attribution to deliver accurate, real-time reporting on partner-driven traffic and conversions.
Frequently Asked Questions
Common questions about affiliate link, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
An affiliate link is a unique URL assigned to a specific affiliate that contains tracking parameters. When a user clicks the link and completes a qualifying action, the system attributes that conversion to the affiliate and calculates the appropriate commission.
Related Terms
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
Cookie Duration
Cookie duration is the length of time a browser cookie remains active after a user clicks an affiliate link. If the user converts within this window, the affiliate receives credit for the referral. Typical durations range from 30 to 90 days depending on the vertical and program.
Attribution Window
The defined time period after a user clicks an affiliate link during which any qualifying conversion is credited to the referring affiliate.
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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