GeneralStart Course
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
5 lessons
35 min total
FreeWhat you will learn
- Understand the core commission models used in affiliate programs today
- Choose the right payout structure for your vertical and business stage
- Design hybrid deals that align affiliate incentives with your revenue goals
- Set up multi-tier and sub-affiliate commission logic
- Avoid common pricing mistakes that erode margin over time
Course syllabus
016 min027 min038 min047 min057 min
What Are Affiliate Commissions and Why They Matter
The role of commission structures in partner programs and how they shape affiliate behavior.
CPA Models: Fixed Payouts Per Action
When to use CPA, how to set rates, and how to protect yourself from low-quality traffic.
RevShare Models: Revenue-Based Partnerships
How RevShare aligns long-term incentives and when it works for your program.
Hybrid and KPI-Based Deal Structures
Combining CPA and RevShare, adding performance tiers, and designing KPI-driven deals.
Multi-Tier Payouts and Sub-Affiliate Logic
How multi-level structures work, when to use them, and how to avoid common pitfalls.