GeneralStart Course
Affiliate Program Experimentation & A/B Testing
How to run structured experiments on commission models, creatives, and offers to improve affiliate program performance with data.
5 lessons
38 min total
FreeWhat you will learn
- Design controlled experiments for affiliate commission structures
- Set up A/B tests for landing pages, creatives, and offer variants
- Calculate sample sizes and test duration for statistically valid results
- Run segment-based offer experiments across partner tiers and verticals
- Interpret test results and scale winning variants without breaking attribution
Course syllabus
017 min028 min038 min047 min058 min
Why Affiliate Programs Need Experimentation
The case for structured testing over gut-feel optimization in affiliate management.
Designing Commission Split Tests
How to test CPA, RevShare, and hybrid models against each other with valid controls.
Landing Page and Creative Testing
Run creative and landing page experiments that improve affiliate conversion rates.
Segment-Based Offer Experiments
How to run targeted experiments across partner tiers, verticals, and traffic sources.
Measuring Results and Scaling Winners
How to interpret test data, declare winners, and roll out changes without disruption.