GeneralStart Course
Building & Scaling an Affiliate Management Team
How to structure, hire, and scale an affiliate management team across iGaming, Forex, and prop trading programs. 6 lessons covering roles, KPIs, workflows, and outsourcing decisions.
6 lessons
45 min total
FreeWhat you will learn
- Recognize when your affiliate program has outgrown a single manager and needs a dedicated team
- Define the core roles in an affiliate management team and what each one owns
- Set measurable KPIs for each team role tied to program revenue and partner quality
- Build daily workflows that connect team activities to your affiliate platform
- Plan team growth stages from startup to multi-vertical operation
- Evaluate when to keep affiliate management in-house versus outsourcing to an agency
Course syllabus
017 min028 min038 min047 min058 min067 min
When Your Program Needs a Dedicated Team
Signals that your affiliate program has outgrown one person and needs structured team support.
Core Roles in Affiliate Program Management
The key roles in an affiliate team, what each one owns, and how they differ across verticals.
Setting KPIs and Targets by Role
How to define measurable KPIs for each affiliate team role tied to program revenue and quality.
Daily Workflows and Platform Integration
How to structure daily team workflows around your affiliate platform to reduce manual overhead.
Scaling the Team as Programs Grow
How to plan team growth from startup to multi-vertical operation without overbuilding.
In-House vs Outsourced Affiliate Management
When to keep affiliate management in-house and when outsourcing to an agency makes sense.