iGaming Affiliate Revenue Models
GGR vs NGR, RevShare deal structures, player lifetime value alignment, negative carryover, and deal optimization for casino and sportsbook affiliate programs.
What you will learn
- Understand how GGR and NGR are calculated and why the difference changes affiliate payouts
- Structure CPA, RevShare, and hybrid deals for casino and sportsbook affiliates
- Align commission models with player lifetime value and acquisition quality
- Apply negative carryover rules and holdback periods to control operator risk
- Compare sportsbook and casino deal economics to set vertical-appropriate terms
- Optimize deal structures across a growing affiliate portfolio without overpaying
Course syllabus
How iGaming Revenue Models Work
GGR vs NGR calculation, cost deductions, and how revenue models shape affiliate commission structures.
Structuring Casino Affiliate Deals
CPA, RevShare, and hybrid models for casino affiliates with practical deal design frameworks.
Player Value and Commission Alignment
How to connect player lifetime value to affiliate commission structures for sustainable program economics.
Negative Carryover and Risk Controls
How negative carryover works in RevShare deals and what risk control mechanisms operators use.
Sportsbook vs Casino Deal Economics
How affiliate deal structures differ between casino and sportsbook products and how to manage cross-product programs.
Optimizing Deal Structures at Scale
How to manage, evaluate, and optimize affiliate deal structures as programs grow beyond 50 active partners.