iGaming Affiliate Tracking and Reporting
How casino and sportsbook operators track affiliate-referred players, measure revenue quality, and build reporting that drives program decisions.
What you will learn
- How affiliate tracking works across the iGaming player journey
- Attribution models for casino and sportsbook -- and where each breaks down
- The KPIs that separate high-quality affiliates from high-volume ones
- How to calculate NGR and score affiliates by player quality
- Compliance tracking requirements for UKGC, MGA, and Curacao
- How S2S postback integrations outperform cookie tracking in iGaming
Course syllabus
How iGaming Affiliate Tracking Works
The mechanics of click-to-conversion tracking in casino and sportsbook affiliate programs.
Attribution Models for Casino and Sportsbook
First-touch, last-touch, and multi-touch attribution -- and how each performs in iGaming player journeys.
KPIs and Dashboards for iGaming Programs
The performance indicators that matter for iGaming affiliate managers and how to structure reporting dashboards.
NGR Calculation and Player Quality Scoring
How to calculate net gaming revenue, adjust for bonuses and chargebacks, and score affiliate traffic by player quality.
Compliance Tracking Across Jurisdictions
Affiliate data requirements under UKGC, MGA, and Curacao licensing -- and what your tracking system must record.
S2S Integration and Technical Tracking Setup
How to configure server-to-server postbacks for iGaming affiliate programs and validate your tracking before going live.