Sweepstakes and Social Casino Affiliate Programs
How sweepstakes and social casino affiliate programs work, from dual-currency models and compliance to commission structures and fraud prevention.
What you will learn
- Understand how dual-currency sweepstakes models create a distinct affiliate landscape
- Navigate state-by-state and FTC compliance requirements for sweepstakes promotions
- Structure CPA, RevShare, and hybrid commissions around Gold Coin purchases and Sweeps Coin redemptions
- Configure tracking and attribution for dual-currency conversion events
- Detect and prevent sweepstakes-specific fraud patterns like bonus farming and postal abuse
- Scale a sweepstakes affiliate program through content partnerships and cross-market expansion
Course syllabus
How Sweepstakes Casinos Work
The dual-currency model, legal framework, and what makes sweepstakes casinos different from real-money operators.
Regulatory Landscape for Sweepstakes
State-by-state rules, FTC compliance, and how sweepstakes regulation affects affiliate program design.
Commission Models for Sweepstakes Affiliates
CPA, RevShare, and hybrid commissions structured around Gold Coin purchases and Sweeps Coin economics.
Tracking in Dual-Currency Systems
How to configure tracking and attribution for Gold Coin purchases and Sweeps Coin redemptions.
Fraud Prevention for Sweepstakes Programs
Detecting and preventing bonus farming, postal abuse, multi-accounting, and other sweepstakes-specific fraud.
Scaling a Sweepstakes Affiliate Program
Recruitment channels, content partnerships, tiered deals, and cross-market expansion strategies.