Everflow → Track360 Migration

Migrating from Everflow to Track360: Operator Migration Playbook

A structured 30-60-90-day playbook covering data export, attribution preservation, partner re-onboarding, and downtime planning. Built from real Track360 customer migrations off Everflow.

Operators most commonly migrate from Everflow to Track360 when they need vertical-specific compliance and commission engineering — Everflow is positioned as a generalist performance-marketing platform, while Track360 is built around iGaming, Forex, and prop-trading regulatory and operational specifics.

Book a migration consultation See feature comparison

Why operators migrate from Everflow to Track360

Vertical-specific compliance

Everflow is a generalist performance platform. Track360 is built around regulator-specific requirements for iGaming (MGA, UKGC), Forex (ESMA, CySEC, BaFin), and prop trading — including reporting templates and attribution rules common to those verticals.

Vertical commission engineering

Lot-based forex IB commissions, NGR-based iGaming RevShare with configurable formulas, hybrid CPA+RevShare with KPI triggers, multi-tier sub-IB networks — patterns Everflow often requires custom work to replicate.

Native MT4/MT5, casino, prop-firm integrations

Track360 ships with patterns and API integrations for MT4/MT5, common casino backends, and prop-firm platforms — versus Everflow generalist integrations that often need custom mapping.

Everflow → Track360 migration plan

A typical migration runs 30-60-90 days depending on program complexity. Below is the structured playbook used for similar moves.

Day 1-14

Phase 1: Discovery & data export

Map the existing Everflow program: active partners, offer / campaign structures, attribution rules, postback configurations, historical reports. Export raw data for migration.

✓Inventory all active offers / campaigns and partner-specific overrides
✓Export partner master list with contact emails and current commission terms
✓Pull 24 months of conversion + payout history for attribution baseline
✓Document postback configurations (S2S URLs, conversion events, transaction IDs)
✓Identify integrations to rebuild (CRM, MT4/MT5, casino backend, payment processor, fraud tools)
✓Document outstanding payable balances for reconciliation cutover

Day 15-30

Phase 2: Track360 setup & deal recreation

Build the Everflow program inside Track360 in parallel — same deal logic, same partner roster, same commission obligations. No partners are touched yet.

✓Configure deal templates matching current Everflow commission structures
✓Map Everflow offers / campaigns to Track360 deal model
✓Import partner records with current commission terms preserved
✓Wire integrations: MT4/MT5, casino backend postbacks, CRM API, fraud detection rules
✓Recreate reporting dashboards and finance workflows
✓Run dry-run reconciliation against last 30 days of Everflow data

Day 31-60

Phase 3: Parallel running & partner notification

Track360 runs in parallel with Everflow. Partners receive new tracking links and are notified of the platform change with a transition window.

✓Generate new tracking links and partner portal logins
✓Send partner communication 14 days before cutover with portal walkthrough
✓Run both platforms in parallel for 14-30 days for verification
✓Reconcile daily reports across both platforms; investigate any variances above 1%
✓Train internal team on Track360 dashboard and partner workflow

Day 61-90

Phase 4: Cutover & decommission

Final cutover to Track360 as the system of record. Everflow is decommissioned with archived data retained for audit/finance.

✓Final commission reconciliation and partner-payable cutover
✓Everflow tracking links redirect or are deactivated
✓Archive Everflow reports for compliance/finance retention
✓Track360 becomes system of record for all new conversions
✓Post-migration review with partners and internal teams

Risks and how we mitigate them

Migration risks are predictable. Below is how each is addressed in the Track360 migration playbook.

Risk	Mitigation
Partner attribution loss during cutover	14-30 day parallel-running period catches any postback gaps; historical attribution is preserved via data import; partners with multi-touch attribution are reconfigured per partner-specific rules.
Offer / campaign model mismatch with Track360 deal model	Phase 1 maps every Everflow offer to a Track360 deal; the Track360 deal model covers common Everflow patterns; non-standard configurations are reviewed with the operator before cutover.
Vertical-specific reporting (NGR, lot-volume, prop-firm KPI) not directly available in Everflow exports	Track360 reconstructs vertical-specific KPIs from raw conversion data imported from Everflow; reports rebuilt in Track360 dashboard format match the operator-specific definitions used pre-migration.
MT4/MT5 / casino backend integration gaps	Track360 supports MT4/MT5 and common casino/prop-firm backends out-of-box; non-standard integrations are scoped in Phase 1 and built/tested before Phase 3 partner cutover.
Pending payable reconciliation across platforms	Final commission cycle on Everflow is honored; any commissions accrued mid-cutover are reconciled in the first Track360 payout cycle with full audit trail.

What is preserved vs what needs reconfiguration

Preserved automatically

✓Partner master list with email, payment details, current commission terms
✓Historical conversion attribution (last 24 months) imported as read-only audit data
✓Active deal structures (CPA, RevShare, hybrid, lot-based, multi-tier)
✓Commission obligations to existing partners through cutover
✓Postback / S2S history for audit reconstruction

Requires reconfiguration

!Partners need new tracking links (one-time email + portal link)
!Custom Everflow reports rebuilt in Track360 dashboard format
!MT4/MT5 / casino backend postback URL update (one-time configuration)
!CRM integration reconfigured against Track360 API
!Partner-portal SSO links updated if integrated with operator infra

Migration FAQ

How long does an Everflow-to-Track360 migration take?+

Typical migrations run 30-60-90 days end-to-end. The 14-30 day parallel-running phase is the longest by design — it catches attribution gaps and gives partners time to adjust before final cutover.

Will partners need to update their tracking links?+

Yes. New Track360 tracking links replace Everflow links. Partners receive these via the partner portal with 14+ days notice. The Track360 migration team can also help operators preserve old links via redirects during the transition window.

How does Track360 map Everflow offers to its deal model?+

Phase 1 discovery maps each Everflow offer / campaign to a Track360 deal. Track360's deal engine covers common patterns (CPA, RevShare, hybrid, lot-based, multi-tier) used across Everflow programs. Edge cases are reviewed with the operator before cutover.

Is there downtime during migration?+

No structural downtime. The migration is designed to run Track360 in parallel with Everflow during Phase 3. Final cutover happens at a single planned point with no platform unavailability for partners or end users.

What about vertical-specific reporting (NGR, lot volume, prop-firm KPIs)?+

Everflow exports raw conversion data. Track360 reconstructs vertical-specific KPIs (NGR, lot volume, prop-firm pass rate, etc.) from that data using operator-specific definitions documented in Phase 1, so post-migration reports match pre-migration definitions.

What if my MT4/MT5 or casino backend integration is non-standard?+

Phase 1 discovery scopes any custom integration work. Track360 supports MT4/MT5 and common casino backends out-of-box and provides API/postback patterns for custom builds. Integration work is completed in Phase 2 before any partner is migrated.

Related resources

Other evaluation paths for the Everflow decision.

Track360 vs Everflow

Side-by-side feature comparison if the decision is still open pre-migration.

Everflow Alternatives

Compare Everflow against all typical alternatives, not just Track360.