MyAffiliates → Track360 Migration

Migrating from MyAffiliates to Track360: Operator Migration Playbook

A structured 30-60-90-day playbook covering data export, attribution preservation, partner re-onboarding, and downtime planning. Built from real Track360 customer migrations off MyAffiliates.

Operators most commonly migrate from MyAffiliates to Track360 when the legacy UI slows partner-manager workflow, when AI/automation gaps emerge against newer platforms, or when expansion into Forex / prop trading hits single-vertical platform limits.

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Why operators migrate from MyAffiliates to Track360

Modern partner-manager UX

MyAffiliates has long iGaming tenure but a heavier legacy UI. Track360 is built for affiliate-manager daily workflow — faster partner search, inline deal editing, real-time dashboards.

Multi-vertical on a single platform

MyAffiliates focuses on iGaming. Track360 supports iGaming, Forex, and prop trading on one platform — operators expanding past iGaming consolidate vendor management.

AI analysis & forecasting

Track360 includes AI tools for partner performance analysis, traffic quality scoring, and commission optimization. MyAffiliates relies primarily on manual reporting and exports.

MyAffiliates → Track360 migration plan

A typical migration runs 30-60-90 days depending on program complexity. Below is the structured playbook used for similar moves.

Day 1-14

Phase 1: Discovery & data export

Map the existing MyAffiliates program: active partners, commission structures, attribution rules, historical reports. Export raw data for migration.

✓Inventory all active deal types and partner-specific overrides
✓Export partner master list with contact emails and current commission terms
✓Pull 24 months of conversion + payout history for attribution baseline
✓Identify integrations to rebuild (CRM, casino backend, payment processor, fraud tools)
✓Document outstanding payable balances for reconciliation cutover

Day 15-30

Phase 2: Track360 setup & deal recreation

Build the MyAffiliates program inside Track360 in parallel — same deal logic, same partner roster, same commission obligations. No partners are touched yet.

✓Configure deal templates matching current MyAffiliates commission structures
✓Import partner records with current commission terms preserved
✓Wire integrations: casino backend postbacks, CRM API, fraud detection rules
✓Recreate reporting dashboards and finance workflows
✓Run dry-run reconciliation against last 30 days of MyAffiliates data

Day 31-60

Phase 3: Parallel running & partner notification

Track360 runs in parallel with MyAffiliates. Partners receive new tracking links and are notified of the platform change with a transition window.

✓Generate new tracking links and partner portal logins
✓Send partner communication 14 days before cutover with portal walkthrough
✓Run both platforms in parallel for 14-30 days for verification
✓Reconcile daily reports across both platforms; investigate any variances above 1%
✓Train internal team on Track360 dashboard and partner workflow

Day 61-90

Phase 4: Cutover & decommission

Final cutover to Track360 as the system of record. MyAffiliates is decommissioned with archived data retained for audit/finance.

✓Final commission reconciliation and partner-payable cutover
✓MyAffiliates tracking links redirect or are deactivated
✓Archive MyAffiliates reports for compliance/finance retention
✓Track360 becomes system of record for all new conversions
✓Post-migration review with partners and internal teams

Risks and how we mitigate them

Migration risks are predictable. Below is how each is addressed in the Track360 migration playbook.

Risk	Mitigation
Partner attribution loss during cutover	14-30 day parallel-running period catches any postback gaps; historical attribution is preserved via data import; partners with multi-touch attribution are reconfigured per partner-specific rules.
Long-tenured partner trust erosion from platform change	MyAffiliates programs often have decade-plus partners — partner-facing communication 14+ days before cutover, dedicated account-manager outreach for top-30 partners, and payout-amount preservation guarantees address the trust dimension.
Custom MyAffiliates report logic not 1:1 reproducible	Discovery phase documents every custom report; Track360 dashboard supports the reporting patterns commonly used on MyAffiliates; edge cases are reviewed with the operator before cutover.
Casino backend / sportsbook integration gaps	Track360 supports common casino and sportsbook backends out-of-box; non-standard integrations are scoped in Phase 1 and built/tested before Phase 3 partner cutover.
Pending payable reconciliation across platforms	Final commission cycle on MyAffiliates is honored; any commissions accrued mid-cutover are reconciled in the first Track360 payout cycle with full audit trail.

What is preserved vs what needs reconfiguration

Preserved automatically

✓Partner master list with email, payment details, current commission terms
✓Historical conversion attribution (last 24 months) imported as read-only audit data
✓Active deal structures (CPA, RevShare, hybrid, multi-tier)
✓Commission obligations to existing partners through cutover
✓Compliance reports for audit / regulator submissions

Requires reconfiguration

!Partners need new tracking links (one-time email + portal link)
!Custom MyAffiliates reports rebuilt in Track360 dashboard format
!Casino / sportsbook backend postback URL update (one-time configuration)
!CRM integration reconfigured against Track360 API
!Partner-portal SSO links updated if integrated with operator infra

Migration FAQ

How long does a MyAffiliates-to-Track360 migration take?+

Typical migrations run 30-60-90 days end-to-end. The 14-30 day parallel-running phase is the longest by design — it catches attribution gaps and gives long-tenured partners time to adjust before final cutover.

Will partners need to update their tracking links?+

Yes. New Track360 tracking links replace MyAffiliates links. Partners receive these via the partner portal with 14+ days notice. The migration team can also help operators preserve old links via redirects during the transition window.

What happens to historical data from MyAffiliates?+

Historical data (conversions, partner records, commission history) is exported from MyAffiliates and imported into Track360 as read-only audit data. This preserves the audit trail for finance and compliance retention without disrupting active operations.

Is there downtime during migration?+

No structural downtime. The migration is designed to run Track360 in parallel with MyAffiliates during Phase 3. Final cutover happens at a single planned point with no platform unavailability for partners or end users.

Can I keep my existing partner deal structures exactly?+

In most cases, yes. Track360's deal engine supports the deal patterns commonly used on MyAffiliates (CPA, RevShare, hybrid, multi-tier with KPI conditions). Edge cases are reviewed in Phase 1 discovery and addressed before cutover.

How do we handle long-tenured partners during the platform change?+

MyAffiliates programs often have partners that have been on-platform for 5-10+ years. Track360 migrations include dedicated outreach for top-revenue partners, payout-amount preservation guarantees, and a video walkthrough of the new partner portal to reduce switching friction.

Related resources

Other evaluation paths for the MyAffiliates decision.

Track360 vs MyAffiliates

Side-by-side feature comparison if the decision is still open pre-migration.

MyAffiliates Alternatives

Compare MyAffiliates against all typical alternatives, not just Track360.