iGaming Affiliate Benchmark Report 2026
A recurring benchmark of iGaming affiliate-program economics — commission mix, FTD conversion, and affiliate activation — built from aggregated, anonymized program data. This page documents the scope and methodology ahead of the first data edition.
Upcoming edition
This page documents the scope and methodology ahead of the first data edition. The quantitative findings will be added here once the aggregate figures complete privacy review and sign-off. No estimated or illustrative numbers are published in the meantime.
What this report measures
The iGaming Affiliate Benchmark Report measures how affiliate programs in the iGaming vertical actually perform, using metrics operators cannot find anywhere else in aggregate form. It is designed as a recurring quarterly franchise so each edition reflects current market conditions rather than a single point in time.
Each data edition is planned to report ranges (not single averages) across four areas: the commission-model mix actually in use (CPA, RevShare, and hybrid) and how it shifts by market; first-time-deposit conversion and affiliate-activation rates; time-to-first-conversion and payout-timing distributions; and a fraud-rejection breakdown showing how much affiliate traffic is rejected and why.
Figures are reported as anonymized, aggregated ranges across many programs. No single operator, brand, or affiliate is identifiable in any edition. This page is the standing methodology reference; the first data edition will add the quantitative findings to it.
Methodology
Planned data basis: anonymized, aggregated metrics drawn from affiliate programs running on the Track360 platform, combined where useful with an opt-in operator survey. The exact sample size and observation window will be stated on each published edition.
Privacy and aggregation: every figure is aggregated above a k-anonymity threshold so that no individual customer, brand, or affiliate can be re-identified. No customer-identifiable data is published, ever. Inclusion of platform-derived aggregates is subject to customer terms and legal/privacy sign-off.
Reporting style: findings are published as ranges with the underlying sample described, so readers can judge representativeness. Where a figure draws on public market data rather than first-party aggregates, the public source is cited inline.
No fabricated data: until aggregate figures clear the privacy and sign-off process, this report publishes scope and methodology only. It does not estimate or illustrate numbers.
Frequently asked
When does the first data edition of the iGaming Affiliate Benchmark Report publish?
The first data edition is targeted for the second half of 2026. This page documents the scope and methodology in advance; the quantitative findings are added to it once the aggregate figures complete privacy review and sign-off.
Where does the benchmark data come from?
The benchmark is built from anonymized, aggregated metrics across iGaming affiliate programs, combined where useful with an opt-in operator survey. Every figure is aggregated above a k-anonymity threshold, and no individual operator, brand, or affiliate is identifiable.
Which metrics will the report cover?
Each edition reports ranges for the commission-model mix (CPA, RevShare, hybrid), first-time-deposit conversion and affiliate-activation rates, time-to-first-conversion and payout-timing distributions, and a fraud-rejection breakdown by type.
Is the report free to access?
Yes. The report is published ungated so operators, journalists, and analysts can read and cite it without a form. The goal is to provide a citable industry reference, not to gate the data.
Run an affiliate program in one of these verticals?
Track360 is the affiliate-management platform behind the programs these benchmarks draw on. See how it handles commissions, tracking, payouts, and fraud across iGaming, Forex, and Prop Trading.