Atıf Penceresi
Atıf penceresi, bir kullanıcının affiliate bağlantısına tıklamasının ardından niteleyici dönüşümün yönlendiren affiliate'e atfedildiği tanımlı zaman aralığıdır.
What it means in practice
Atıf penceresi, bir dönüşümün bir affiliate'e atfedilebileceği zaman dilimini tanımlar. Bir kullanıcı affiliate bağlantısına tıkladığında, tipik olarak bir çerez ayarlanarak veya sunucu taraflı bir tanımlayıcı kaydedilerek bir takip olayı başlar. Kullanıcı pencere içinde niteleyici bir işlemi (yatırım, kayıt veya satın alma gibi) tamamlarsa, affiliate komisyonu kazanır. Pencere kullanıcı dönüşmeden önce sona ererse atıf gerçekleşmez. Cookie süresi, tarayıcı tabanlı takipte atıf pencerelerinin geleneksel uygulama yöntemidir.
Atıf birçok yöntemle uygulanabilir. Çerez tabanlı takip geleneksel yaklaşımdır ancak tarayıcıların üçüncü taraf çerezlere getirdiği kısıtlamalarla giderek sınırlanmaktadır. Postback çağrıları kullanan sunucu taraflı takip, tarayıcı ayarlarından etkilenmeyen daha güvenilir bir atıf sağlar. Birçok program, takip ortamı geliştikçe doğruluğu korumak için birinci taraf çerezleri sunucu taraflı doğrulamayla birleştiren hibrit yaklaşımlar kullanır.
Atıf penceresinin uzunluğu program dinamiklerini önemli ölçüde etkiler. Daha kısa pencereler operatörlerin lehinedir çünkü komisyon yükümlülüğünü azaltır; yalnızca tıklamadan kısa süre sonra gerçekleşen dönüşümler atfedilir. Daha uzun pencereler ise affiliate'lerin lehinedir çünkü özellikle daha uzun değerlendirme dönemleri olan ürünlerde daha fazla dönüşüm yakalanır. Sektör normları değişir: iGaming programları tipik olarak 30-90 günlük pencereler, Forex programları 30-180 günlük pencereler ve Prop Trading programları 7-30 günlük pencereler kullanır. Yeterlilik kuralları çoğunlukla hangi dönüşümlerin ödemeye hak kazandığını tanımlamak için atıf pencereleriyle birlikte çalışır.
How Atıf Penceresi works across industries
See how atıf penceresi is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360, kampanya, partner veya marka başına yapılandırılabilir atıf pencerelerini destekler; kısa dönüşüm pencerelerinden yaşam boyu atıfa kadar, tarayıcı çerez sınırlamalarından bağımsız çalışan sunucu taraflı takip ile birlikte sunar.
Frequently Asked Questions
Common questions about atıf penceresi, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Atıf pencereleri sektöre ve programa göre değişir. iGaming'de 30-90 gün standarttır. Forex'te pencereler 30 ila 180 gün arasındadır. Prop Trading'de 7-30 gün yaygındır. Bazı programlar, bir kullanıcı bir partnere bağlandığında affiliate ilişkisinin süresiz devam ettiği yaşam boyu atıf kullanır.
Related Terms
Cookie Duration
Cookie duration is the length of time a browser cookie remains active after a user clicks an affiliate link. If the user converts within this window, the affiliate receives credit for the referral. Typical durations range from 30 to 90 days depending on the vertical and program.
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Affiliate Fraud
Affiliate fraud is the deliberate manipulation of affiliate tracking, attribution, or conversion data to earn commissions that were not legitimately generated.
Affiliate Attribution
Affiliate attribution is the process of identifying which affiliate or partner action led to a conversion, determining who earns the commission for a specific customer action.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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