Multi-Tier Commission (Çok Katmanlı Komisyon)
Multi-Tier Commission, affiliate'lere bir katman olarak hem kendi yönlendirmelerinden hem de işe aldıkları ortaklardan kazandıran komisyon yapısıdır.
What it means in practice
Multi-Tier Commission (Çok Katmanlı Komisyon) yapıları, affiliate'lerin yalnızca doğrudan yönlendirdikleri müşterilerden değil, programa kazandırdıkları alt affiliate'lerin ürettiği dönüşümlerden de kazanmasına olanak tanır. İki katmanlı bir modelde affiliate, katman-1 yönlendirmelerinde standart komisyonunu artı katman-2 ortaklarının getirdiği dönüşümlerde daha küçük bir yüzde kazanır. Bazı programlar bunu üç veya daha fazla katmana genişletir, ancak her ek seviyeyle karmaşıklık artar.
Bu yapı çok seviyeli pazarlamadan (MLM) farklıdır. Affiliate programlarında komisyon katmanları, sisteme katılanların ödeme yapmasıyla değil, operatör tarafından bir edinim maliyeti olarak finanse edilir. Katman-2 (veya katman-3) komisyonu, ortak ağını büyütmeye yardımcı olan affiliate'leri ödüllendirmek için operatörün ödediği ek bir teşviktir. Kaç komisyon katmanı bulunursa bulunsun yönlendirilen müşterinin deneyimi ve fiyatlandırma değişmez.
Çok katmanlı komisyonlar, mevcut ortakları işe alımcıya dönüştürdüğü için affiliate programlarını ölçeklemede güçlü bir araçtır. Geniş kitlelere veya sektör bağlantılarına sahip affiliate'ler, bu ortakların performansından süregelen bir yüzde kazandıklarında programa yeni ortaklar getirmeye motive olur. Türk forex pazarında SPK (Sermaye Piyasası Kurulu) yurt içi tanıtımı kısıtladığı için bu çok katmanlı IB yapılarını çoğunlukla offshore brokerlar uygular ve takas, komisyon hesabı ile ödeme işleme karmaşıklığı bunun bedelidir.
How Multi-Tier Commission (Çok Katmanlı Komisyon) works across industries
See how multi-tier commission (çok katmanlı komisyon) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360, yapılandırılabilir katman derinlikleri, otomatik alt affiliate atıfı ve ortak hiyerarşisinin her seviyesindeki kazançları gösteren şeffaf raporlama ile çok katmanlı komisyon yapılarını destekler.
Frequently Asked Questions
Common questions about multi-tier commission (çok katmanlı komisyon), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
En yaygın kurulum iki katmandır. Affiliate, doğrudan yönlendirmelerde (katman 1) standart komisyonunu ve işe aldığı ortakların dönüşümlerinde (katman 2) daha küçük bir yüzde kazanır. Bazı programlar, özellikle forex IB yapılarında, üç veya daha fazla katman kullanır ancak her ek seviye hesap ve raporlamaya karmaşıklık ekler.
Related Terms
Sub-Affiliate
An affiliate recruited by another affiliate into a program, where the recruiting affiliate earns a percentage of the sub-affiliate commissions as an override.
Sub-IB
A Sub-IB is an introducing broker recruited by another IB (the master IB) rather than directly by the broker. Sub-IBs operate under a multi-tier structure where commissions cascade from the broker through the master IB layer.
Master IB
A Master IB is an introducing broker who recruits and manages a network of Sub-IBs beneath them. The Master IB earns override commissions on the trading volume generated by their downstream partners in addition to commissions on their own direct referrals.
Hybrid Commission
Hybrid commission combines two payout models, most commonly CPA and RevShare, in a single affiliate deal so operators can reward both conversion volume and long-term customer value.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Sub-Affiliate vs Multi-Tier Commission
Sub-affiliate programs pay a commission on recruits' earnings, while multi-tier commission extends this across multiple referral levels.
Multi-Tier Commission vs Override Commission
Multi-tier commission pays affiliates a percentage of their sub-affiliates' earnings across multiple levels, while override commission pays a flat bonus on sub-affiliate performance.
Continue Learning
Free structured courses that cover this topic and more.
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