How Evest Cut Affiliate Optimization Time by 90% After Switching from Cellxpert
Replacing manual Excel-based reconciliation and inflexible reporting with real-time BI drill-downs, automated commissions, and unified multi-channel tracking.
Key Results
What they were facing
Evest relies on affiliates and Introducing Brokers for over 60% of their acquisition traffic. Their previous platform, Cellxpert, lacked drill-down capabilities — the team had to manually export data to Excel and build pivot tables for analysis by country or campaign.
Affiliate optimization was painfully slow. It took up to 90 minutes to complete a full optimization for a single affiliate with multiple campaigns. Monthly commission reconciliation required hours of manual source-by-source and customer-by-customer verification.
Feature requests took 6-7 months to implement, often with high development fees. The inflexible commission structures made it difficult to handle disqualified leads or configure complex deal flows that partners demanded.
- No drill-down capabilities — manual Excel exports for any analysis
- 90 minutes per affiliate for optimization across multiple campaigns
- Monthly reconciliation required hours of manual source-by-source verification
- Feature requests took 6-7 months with high development fees
- Inflexible commission structures for complex deal flows
How Track360 helped
Track360 replaced Cellxpert with a holistic ecosystem rather than standalone tracking. The migration was completed with zero downtime by running both platforms in parallel for one month. Track360 handled data migration and domain transfers, and proactively identified landing page issues that Evest's own team had missed.
The Media Performance Report with drill-down analytics transformed how the team operates. Instead of exporting to Excel, managers can now slice data by country, campaign, affiliate, or any combination in real-time. Automated commission calculations replaced the manual reconciliation process entirely.
Track360 integrated with AppsFlyer for mobile agency onboarding, consolidating web and mobile affiliates into a single system. Feature requests that previously took months are now implemented rapidly — one was deployed in under 5 minutes during the onboarding process.
Real-Time Reporting
Media Performance Report with dynamic BI drill-downs by country, campaign, and affiliate.
Learn more →Commission Management
Automated commission calculations replacing manual source-by-source reconciliation.
Learn more →Affiliate Portal
Unified multi-channel tracking for web and mobile affiliates in a single system.
Learn more →Finance & Payouts
Streamlined monthly close process with automated verification and payout workflows.
Learn more →What changed
Affiliate optimization time was cut by 90%. What previously took 90 minutes per affiliate now requires a single glance at a dashboard. The team can make data-backed decisions in real-time rather than waiting for manual Excel analysis.
Monthly reconciliation was reduced from hours of manual work to a 3-4 hour streamlined process. Automated commission calculations eliminated the need for source-by-source, customer-by-customer manual verification.
The platform consolidated web and mobile affiliate management into one system with AppsFlyer integration. Feature development that previously took 6-7 months now happens rapidly, giving Evest the flexibility to adapt their affiliate program as the business evolves.
Track360 has saved us a lot of time. Now I have all the drill-downs that I need. It's like BI — you can manage the customer, add commissions, add marketing tools, finance, everything.
Wassef Mazzawi
Affiliate Manager & Head of Acquisition, Evest
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