CPM (Coût Pour Mille)
Le CPM (Coût Pour Mille) est un modèle où l'annonceur paie un tarif fixe pour 1 000 impressions publicitaires, indépendamment des clics ou conversions.
What it means in practice
Le CPM (Coût Pour Mille) est un modèle tarifaire où l'annonceur paie un montant fixe pour chaque tranche de 1 000 impressions de sa publicité. Contrairement au CPA, au CPC ou au CPL, le CPM n'exige aucune action du spectateur. L'annonceur paie pour l'exposition, pas pour l'engagement. Le mot "mille" est emprunté au latin et désigne le millier.
En marketing d'affiliation, le CPM est moins courant que les modèles à la performance, mais il sert dans des scénarios précis. Les réseaux display, les achats programmatiques et les campagnes de notoriété fonctionnent souvent au CPM. Pour les affiliés, le CPM offre un revenu prévisible tiré du trafic sans dépendre de la qualité des conversions. Pour les opérateurs, le CPM transfère le risque côté annonceur : vous payez que les impressions génèrent ou non des clics ou des dépôts.
Le CPM compte dans l'écosystème d'affiliation comme métrique de référence, même quand l'accord réel est en CPA ou CPC. Les opérateurs calculent un CPM effectif (eCPM) pour comparer l'efficience de différentes sources de trafic. Un media buyer peut comparer l'eCPM d'un accord CPA à celui d'un achat CPM à tarif fixe pour déterminer lequel offre le meilleur ROI pour mille impressions.
How CPM (Coût Pour Mille) works across industries
See how cpm (coût pour mille) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 prend en charge le tracking sur plusieurs modèles de commission, permettant aux opérateurs de comparer les achats média au CPM aux accords CPA et RevShare. Le reporting en temps réel fournit des calculs d'eCPM qui aident à évaluer le vrai coût d'acquisition par source de trafic.
Frequently Asked Questions
Common questions about cpm (coût pour mille), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
CPM signifie Coût Pour Mille, où "mille" désigne le millier. C'est le prix qu'un annonceur paie pour 1 000 impressions publicitaires. Un CPM de 10 EUR signifie que l'annonceur paie 10 EUR pour chaque tranche de 1 000 affichages de sa publicité.
Related Terms
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
CPC (Cost Per Click)
CPC (Cost Per Click) is a pricing model where the advertiser pays a fixed amount each time a user clicks on an affiliate's link or ad, regardless of whether that click results in a conversion.
CPL (Cost Per Lead)
A commission model where an affiliate earns a fixed payment for each qualified lead they generate, typically defined as a registration, form submission, or account opening that meets specified criteria.
Impression
An impression is a single instance of an advertisement, banner, or affiliate link being displayed to a user, counted regardless of whether the user interacts with or clicks the content.
Media Buyer
A media buyer is an affiliate who purchases paid traffic -- through PPC, social ads, native ads, or display networks -- and directs it through affiliate links to generate conversions for operators.
ROI (Return on Investment)
ROI (Return on Investment) is the ratio of net profit to total investment from affiliate channel activity, expressed as a percentage, used to measure the overall efficiency and profitability of an affiliate program.
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
CPA vs CPM
CPA pays per conversion action (deposit, purchase). CPM pays per thousand impressions. CPA ties cost to results; CPM ties cost to exposure regardless of conversions.
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