What it means in practice
ADR (average daily rate) measures the average price a hotel earns per sold room, calculated as room revenue divided by rooms sold. Unlike RevPAR, ADR ignores empty rooms and looks only at the rate achieved on rooms that were booked, which makes it a pure pricing metric rather than a yield metric.
ADR matters to affiliate economics because commission is usually a percentage of the booking value. A channel that drives higher-ADR bookings generates more commission per stay, so operators look at the ADR a partner produces, not just the number of bookings, when valuing the partner.
A hotel running its own affiliate program can set per-product commission that reflects the ADR and margin of each rate plan, paying partners on completed-stay commission tied to the actual booking value.
How Track360 handles this
Track360 reports average booking value and confirmed revenue per partner, so an operator can reward channels that drive higher-rate bookings rather than only high booking counts.
Frequently Asked Questions
Common questions about adr (average daily rate), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
ADR, or average daily rate, is a hotel metric equal to room revenue divided by the number of rooms sold. It shows the average price achieved on booked rooms and is a pure pricing measure that ignores unsold inventory.
Related Terms
RevPAR (Revenue Per Available Room)
RevPAR, or revenue per available room, is a hotel metric calculated as room revenue divided by the number of available rooms over a period.
Ancillary Revenue
Ancillary revenue is income a travel supplier earns from add-ons beyond the core fare or room, such as baggage, seats, insurance, transfers, and upgrades.
PMS (Property Management System)
A PMS, or property management system, is the core software a hotel uses to manage reservations, room inventory, rates, check-in, and guest billing.
Net Rate and Markup
Net rate and markup is a pricing model where a supplier sells inventory at a confidential net rate and the seller adds a markup to set the retail price.
OTA (Online Travel Agency)
An OTA, or online travel agency, is a website that sells hotel, flight, tour, and car-rental inventory from many suppliers inside a single booking flow.
Booking Window
The booking window, or lead time, is the gap between when a traveller books and when they travel, a key driver of pricing and attribution length.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
Related Articles
Further reading on adr (average daily rate) and related affiliate program topics.
Hotel Revenue Management: The Channel-Cost Lens (2026)
Hotel revenue management is the discipline of selling the right room at the right price through the right channel. This operator guide reframes RM around channel cost and shows how an owned affiliate channel lifts net RevPAR by moving demand off the OTA tax.
Jun 10, 2026
Hotel Dynamic Pricing & Yield Management (2026 Guide)
Hotel dynamic pricing moves the rate continuously against demand, while yield management decides which demand to accept. This operator guide covers the tactics, the rate-shopping and booking-window signals that drive them, and how channel cost shapes the optimal price.
Jun 10, 2026
Hotel Marketing Strategy: Direct and Partner Channels (2026)
A hotel marketing strategy built on direct, partner, and affiliate channels recovers the 15% to 25% OTA commission tax. This operator guide maps the full marketing mix.
Jun 10, 2026
Hotel KPIs Beyond RevPAR: GOPPAR, TRevPAR, Occupancy 2026
RevPAR measures room revenue per available room, but it ignores profit and ancillary spend. This operator guide breaks down GOPPAR, TRevPAR, and occupancy rate, and shows how channel mix and an affiliate program move each metric.
Jun 10, 2026
Hotel Affiliate Programs Compared: Marriott, Hilton, IHG (Operator Map 2026)
An operator map of hotel affiliate programs: Marriott Bonvoy, Hilton, IHG, Hyatt, Choice, Hotels.com, plus network routes. Compares commission, cookie, and model, and explains why RevPAR, ADR, and completed-stay decide what a hotel booking is worth.
Jun 9, 2026
RevPAR and ADR: Affiliate Channel Value for Hotel Operators (2026)
RevPAR is revenue per available room and ADR is average daily rate. This operator guide defines both, gives the formulas, and connects them to affiliate channel value: weighing partner commission against incremental RevPAR lift.
Jun 9, 2026