Sportsbook Affiliate Terms

A sportsbook affiliate is a marketing partner who drives bettors to a sportsbook operator in exchange for commissions, typically through CPA, RevShare, or hybrid deals tied to referred player activity.

Betting odds represent the probability of an outcome in a sporting event and determine the potential payout for a winning bet. They are displayed in decimal, fractional, or American (moneyline) formats depending on the market.

A parlay (also called an accumulator or multi-bet) is a single wager that combines multiple selections into one bet. All selections must win for the bet to pay out, with combined odds producing higher potential returns and higher risk.

In-play betting (also called live betting) allows bettors to place wagers on sporting events while they are in progress, with odds updating in real time to reflect the current state of play.

The betting margin (also called overround, vigorish, or juice) is the built-in profit margin a sportsbook applies to its odds, representing the difference between the true probability of outcomes and the implied probability reflected in the offered odds.

Pre-match betting involves placing wagers before a sporting event starts, while live (in-play) betting occurs during the event with real-time odds. They differ in volume patterns, margin profiles, attribution complexity, and revenue dynamics for affiliate programs.

Player betting volume (also called handle or wagering volume) is the total amount of money wagered by a player or group of players over a given period, regardless of whether the bets win or lose.

Odds feed integration is the technical process of connecting a sportsbook or affiliate platform to a real-time data feed that provides live odds, market availability, and event information from odds providers.