Sportsbook Affiliate Terms

A specialist vendor that supplies sportsbook operators with live odds, lines, market structures, and settlement data across pre-match and in-play markets, typically delivered via low-latency API feeds and integrated with risk-management tooling.

A sportsbook affiliate is a marketing partner who drives bettors to a sportsbook operator in exchange for commissions, typically through CPA, RevShare, or hybrid deals tied to referred player activity.

Betting odds represent the probability of an outcome in a sporting event and determine the potential payout for a winning bet. They are displayed in decimal, fractional, or American (moneyline) formats depending on the market.

A parlay (also called an accumulator or multi-bet) is a single wager that combines multiple selections into one bet. All selections must win for the bet to pay out, with combined odds producing higher potential returns and higher risk.

In-play betting (also called live betting) allows bettors to place wagers on sporting events while they are in progress, with odds updating in real time to reflect the current state of play.

The betting margin (also called overround, vigorish, or juice) is the built-in profit margin a sportsbook applies to its odds, representing the difference between the true probability of outcomes and the implied probability reflected in the offered odds.

Pre-match betting involves placing wagers before a sporting event starts, while live (in-play) betting occurs during the event with real-time odds. They differ in volume patterns, margin profiles, attribution complexity, and revenue dynamics for affiliate programs.

Player betting volume (also called handle or wagering volume) is the total amount of money wagered by a player or group of players over a given period, regardless of whether the bets win or lose.

Odds feed integration is the technical process of connecting a sportsbook or affiliate platform to a real-time data feed that provides live odds, market availability, and event information from odds providers.

Handicap betting applies a virtual advantage or disadvantage to one team, equalizing perceived chances and creating more competitive odds for bettors.

A free bet is a sportsbook promotion that lets a player place a qualifying wager without risking their own funds, with winnings paid in cash but the stake not returned.

An accumulator bet combines multiple selections into one wager where all picks must win for the bet to pay out, multiplying odds across each selection.

RevShare pays affiliates a percentage of net revenue from referred players, while turnover-based commission pays a percentage of total wagering volume.

A betting exchange is a platform where bettors wager against each other rather than against a bookmaker, with the exchange taking a commission on winning bets.

Spread betting is a form of wagering on the outcome of an event where the payout depends on the accuracy of the bet relative to a spread set by the operator.

CPA pays a fixed fee per conversion, while turnover-based commission pays a percentage of the total wagering volume generated by referred players.

Cash out is a sportsbook feature that allows bettors to settle a wager before the event ends, locking in a profit or reducing a loss based on current odds.

Betting handle is the total amount of money wagered on a sportsbook over a given period, before any payouts, and serves as the base metric for turnover-based affiliate commissions.

Each-way betting is a two-part wager where one half backs a selection to win and the other half backs it to place, commonly used in horse racing and golf.

Sportsbook hold percentage is the share of total wagered money that a sportsbook retains as revenue after paying out winning bets, typically ranging from 5% to 10%.

A bet builder lets bettors combine multiple selections from a single event into one wager, with combined odds calculated by the sportsbook.

Bet settlement is the process by which a sportsbook determines the outcome of a wager and credits or debits the bettor's account based on the result.

Bet builders combine correlated selections from one event while accumulators combine independent selections across multiple events.

A void bet is a wager that is cancelled and refunded by the sportsbook, typically due to event cancellation, rule violations, or pricing errors.

A moneyline bet is a wager on which team or player will win a game outright, without a point spread, using odds that reflect each side's implied probability.

A point spread is a handicap applied to the favored team in a sporting event, requiring them to win by a set margin for bets on them to pay out.

Arbitrage betting exploits odds discrepancies across sportsbooks to place opposing bets that guarantee a profit regardless of the outcome.

A prop bet is a wager on a specific event or outcome within a game that does not directly depend on the final score or match result.

Over/Under betting is a wager on whether a combined statistic in a sporting event will finish above or below a line set by the sportsbook.

Lay betting means betting against an outcome, effectively acting as the bookmaker. The layer wins if the selection loses and pays out if it wins.

Implied probability is the conversion of betting odds into a percentage that reflects the likelihood of an outcome, including the bookmaker's margin.

Matched betting is a technique where bettors exploit free bet promotions by placing opposing wagers to extract guaranteed profit from sportsbook bonuses.

Matched betting exploits free bet promotions using opposing wagers, while arbitrage betting exploits odds discrepancies across sportsbooks for risk-free profit.

Fixed odds betting offers a predetermined payout based on the odds at stake, while spread betting pays based on how far the outcome exceeds or falls short of a spread.

Vigorish is the commission a sportsbook charges on bets, built into the odds to guarantee operator margin regardless of the outcome.

A betting limit is the maximum stake an operator allows on a single wager, varying by sport, market, and player profile to manage risk exposure.

Betting handle and turnover both measure total wagered amounts but differ by market usage — handle is the US industry term while turnover is the European and international equivalent.

Sportsbook affiliate management is the operational process of recruiting, tracking, compensating, and retaining affiliates who drive betting customers to a sportsbook operator.

Odds compilation is the process by which sportsbook operators set and adjust betting prices, embedding a margin that determines gross gaming revenue and affiliate commission pools.

Sportsbook risk management is the process of controlling financial exposure on betting markets by adjusting odds, setting limits, and managing liability across events and bet types.

A risk-free bet refunds the bettor's stake as a free bet or bonus credit if the initial wager loses, commonly used as a sportsbook acquisition incentive.

A white-label sportsbook is a pre-built sports betting platform licensed to operators who brand it as their own, reducing time-to-market and development costs.

Risk-free bets refund the stake if a real-money wager loses, while free bets provide bonus credit upfront. Both are sportsbook acquisition tools with different cost and conversion profiles.

Odds format refers to the notation system used to display betting probabilities and potential payouts, with decimal, fractional, and American (moneyline) being the three primary formats.

Asian handicap is a sportsbook betting market that eliminates the draw outcome by applying goal or point handicaps, creating a two-outcome market with adjusted odds.

A turnkey sportsbook is a pre-built sports betting platform that includes odds feeds, risk management, and payment processing, enabling operators to launch quickly.

Sportsbook liability is the total potential payout an operator owes if all outstanding bets on a given event or market win.

A teaser bet is a multi-selection wager where the bettor adjusts point spreads or totals in their favor across two or more selections, accepting reduced odds in return.

A sportsbook bonus is a promotional incentive offered by betting operators to attract and retain bettors, including free bets, deposit matches, and risk-free wagers.

An esports betting affiliate promotes sportsbook products focused on competitive gaming events, earning commissions from referred bettors.

GGR measures operator revenue after paying winners, while turnover measures total wagering volume. Each serves as a different base for affiliate commissions.

Betting tax is a government-imposed levy on gambling operators calculated on GGR, turnover, or player stakes, directly affecting affiliate commission economics.

Sportsbook odds movement is the change in betting odds between the opening line and event start, driven by wagering volume, sharp action, and market information.