Sweepstakes Casino Affiliate Terms

A sweepstakes casino is an online gaming platform that operates under a dual-currency model, using virtual currencies instead of real-money wagering to comply with US sweepstakes law.

Gold Coins are the primary virtual currency in sweepstakes casinos, purchased by players for entertainment-only gameplay with no real-money redemption value.

Sweeps Coins are the redeemable virtual currency in sweepstakes casinos, obtained for free through promotions or no-purchase entry methods, and exchangeable for real prizes once playthrough requirements are met.

Redemption rate is the percentage of players who convert their accumulated Sweeps Coins into real prizes, serving as a key profitability and engagement metric for sweepstakes casino operators.

A social casino is a free-to-play gaming platform that offers casino-style games without real-money wagering or prize redemption, typically monetized through in-app purchases of virtual currency.

A sweepstakes affiliate program is a partner program operated by a sweepstakes casino that compensates affiliates for referring players who register and purchase virtual currency packages.

No-purchase entry (also called AMOE) is the legally required free method by which players can obtain sweepstakes entries without making a purchase, ensuring the promotion qualifies as a legitimate sweepstakes.

The play-for-fun model is a business approach where casino-style gameplay does not require real-money wagering, with monetization driven by optional virtual currency purchases rather than deposits.

Sweepstakes casinos use a dual virtual currency model under promotional law, while real-money casinos operate under gambling licenses with direct wagering. The models differ in legal framework, revenue structure, market access, and affiliate program design.

Mail-in entry is a traditional no-purchase method where players send a handwritten request via postal mail to receive free Sweeps Coins, satisfying the legal requirement for a free entry path in sweepstakes promotions.

Gold coins are virtual currency used for entertainment play with no cash value, while sweeps coins can be redeemed for real prizes under sweepstakes laws.

Social casinos offer games for entertainment only with no real prizes, while sweepstakes casinos use a dual-currency model that allows players to redeem winnings for real prizes.