Sweepstakes Casino Affiliate Terms
Definitions for sweepstakes casino models, virtual currency mechanics, and sweepstakes affiliate program terminology.
Terms in this cluster
Sweepstakes Casino
A sweepstakes casino is an online gaming platform that operates under a dual-currency model, using virtual currencies instead of real-money wagering to comply with US sweepstakes law.
Gold Coins
Gold Coins are the primary virtual currency in sweepstakes casinos, purchased by players for entertainment-only gameplay with no real-money redemption value.
Sweeps Coins
Sweeps Coins are the redeemable virtual currency in sweepstakes casinos, obtained for free through promotions or no-purchase entry methods, and exchangeable for real prizes once playthrough requirements are met.
Redemption Rate
Redemption rate is the percentage of players who convert their accumulated Sweeps Coins into real prizes, serving as a key profitability and engagement metric for sweepstakes casino operators.
Social Casino
A social casino is a free-to-play gaming platform that offers casino-style games without real-money wagering or prize redemption, typically monetized through in-app purchases of virtual currency.
Sweepstakes Affiliate Program
A sweepstakes affiliate program is a partner program operated by a sweepstakes casino that compensates affiliates for referring players who register and purchase virtual currency packages.
No-Purchase Entry
No-purchase entry (also called AMOE) is the legally required free method by which players can obtain sweepstakes entries without making a purchase, ensuring the promotion qualifies as a legitimate sweepstakes.
Play-for-Fun Model
The play-for-fun model is a business approach where casino-style gameplay does not require real-money wagering, with monetization driven by optional virtual currency purchases rather than deposits.
Sweepstakes Casino vs Real-Money Casino
Sweepstakes casinos use a dual virtual currency model under promotional law, while real-money casinos operate under gambling licenses with direct wagering. The models differ in legal framework, revenue structure, market access, and affiliate program design.
Mail-In Entry
Mail-in entry is a traditional no-purchase method where players send a handwritten request via postal mail to receive free Sweeps Coins, satisfying the legal requirement for a free entry path in sweepstakes promotions.