Sweepstakes Casino Affiliate Terms

A casino model built on a dual-currency mechanic where players use Gold Coins for play-only entertainment and Sweeps Coins as a separate, redeemable virtual currency obtained through no-purchase entry routes, operated under sweepstakes law rather than gambling law.

A sweepstakes casino is an online gaming platform that operates under a dual-currency model, using virtual currencies instead of real-money wagering to comply with US sweepstakes law.

Gold Coins are the primary virtual currency in sweepstakes casinos, purchased by players for entertainment-only gameplay with no real-money redemption value.

Sweeps Coins are the redeemable virtual currency in sweepstakes casinos, obtained for free through promotions or no-purchase entry methods, and exchangeable for real prizes once playthrough requirements are met.

Redemption rate is the percentage of players who convert their accumulated Sweeps Coins into real prizes, serving as a key profitability and engagement metric for sweepstakes casino operators.

A social casino is a free-to-play gaming platform that offers casino-style games without real-money wagering or prize redemption, typically monetized through in-app purchases of virtual currency.

A sweepstakes affiliate program is a partner program operated by a sweepstakes casino that compensates affiliates for referring players who register and purchase virtual currency packages.

No-purchase entry (also called AMOE) is the legally required free method by which players can obtain sweepstakes entries without making a purchase, ensuring the promotion qualifies as a legitimate sweepstakes.

The play-for-fun model is a business approach where casino-style gameplay does not require real-money wagering, with monetization driven by optional virtual currency purchases rather than deposits.

Sweepstakes casinos use a dual virtual currency model under promotional law, while real-money casinos operate under gambling licenses with direct wagering. The models differ in legal framework, revenue structure, market access, and affiliate program design.

Mail-in entry is a traditional no-purchase method where players send a handwritten request via postal mail to receive free Sweeps Coins, satisfying the legal requirement for a free entry path in sweepstakes promotions.

Gold coins are virtual currency used for entertainment play with no cash value, while sweeps coins can be redeemed for real prizes under sweepstakes laws.

Social casinos offer games for entertainment only with no real prizes, while sweepstakes casinos use a dual-currency model that allows players to redeem winnings for real prizes.

A sweepstakes promotion is a marketing mechanism used by sweepstakes casinos to distribute free virtual currency entries, drive engagement, and acquire players without requiring purchase — a legal requirement of the sweepstakes model.

An offer wall is an in-app or on-site advertising unit where users complete actions like surveys or sign-ups in exchange for virtual currency or rewards.

Sweepstakes entry methods are the pathways through which users obtain entries into a sweepstakes promotion, including purchase, mail-in, and online free-entry options required for legal compliance.

A sweepstakes bonus awards free Gold Coins or Sweeps Coins to players on a sweepstakes casino platform, used to drive registration, engagement, and first purchase.

The dual currency model is the legal framework sweepstakes casinos use, offering a purchasable currency for play and a redeemable currency that can be won and cashed out.

Sweepstakes tax compliance refers to the legal obligations operators and winners face regarding tax reporting, withholding, and documentation for prizes redeemed through sweepstakes casino platforms.

Sweepstakes KYC is the identity verification process sweepstakes casinos use at redemption to confirm player identity, prevent multi-accounting, and comply with state prize-claim regulations.

Sweepstakes affiliate tracking is the process of attributing player registrations, coin purchases, and redemptions to specific affiliates within a sweepstakes casino program.

Sweepstakes affiliate commission is the payment an affiliate earns for referring players to a sweepstakes casino, calculated on gold coin purchases or a share of net gold coin revenue.

A sweepstakes operator runs an online gaming platform using a dual-currency model under sweepstakes law, avoiding traditional gambling license requirements in most US states.

Sweepstakes redemption is the process by which players convert sweeps coins into real prizes or cash equivalents after meeting verification and minimum balance requirements.

Sweepstakes official rules are the required document that discloses eligibility, free entry, odds, sponsor, prizes, and dates for a sweepstakes promotion.

Sweepstakes law is the body of US federal and state rules governing promotions, centered on the no-consideration requirement, free entry, and registration.

Illegal lottery refers to a promotion that combines prize, chance, and consideration, the three-element test sweepstakes models must avoid to stay lawful.

Promotional sweepstakes is the legal model of free-entry, no-consideration prize promotions that underpins how sweepstakes casinos operate lawfully.

Prize, chance, and consideration are the three elements that, when all present together, legally define a lottery or gambling activity.

Sweepstakes terms and conditions are the binding agreement that governs how players participate, what conduct is permitted, and how prizes are redeemed.

Sweeps cash is the redeemable promotional currency a player wins or is awarded that can convert into cash prizes once redemption conditions are met.

Prize pool is the total set of prizes available to be won in a sweepstakes, tournament, or promotion, defined and disclosed before play begins.

Sweepstakes platform refers to the full software stack an operator licenses to run a sweepstakes casino: wallet, games, redemption, KYC, and affiliate tracking.

Sweepstakes casino software is the product layer that delivers the games, dual-currency wallet, and cashier logic an operator uses to run a sweepstakes casino.

Sweepstakes game provider refers to a studio that supplies dual-currency slots and table games to sweepstakes operators for play in gold coins and sweeps coins.

White-label sweepstakes casino refers to a turnkey, vendor-built casino an operator brands as its own, trading deep control for faster speed to market.

ARPDAU is a monetization KPI that divides a day's coin-package revenue by the number of daily active users to show average revenue per active player.

Casino whale refers to the small cohort of very high-spend players who drive a disproportionate share of a social or sweepstakes casino's coin-package revenue.

Minimum redemption threshold is the smallest sweeps-coin balance a player must reach before redeeming for cash prizes, set by the operator as a config lever.

Sweepstakes fraud is the set of abuse tactics players use to exploit free-entry, bonus, and redemption mechanics on sweepstakes casinos for illegitimate gain.

Geolocation compliance is the practice of verifying a player is physically located in a permitted jurisdiction before they can participate or redeem prizes.

Fish table game is an arcade-style shooting title, mixing skill and chance, where players spend coins to shoot on-screen fish for coin payouts.

Instant win game is a sweepstakes format where the result is revealed immediately at play, such as a scratch card, prize wheel, or reveal.

Sweepstakes Player Lifetime Value is the total net revenue an operator expects from a single player over their entire active lifecycle.