ARPDAU (Average Revenue Per Daily Active User)
ARPDAU is a monetization KPI that divides a day's coin-package revenue by the number of daily active users to show average revenue per active player.
What it means in practice
ARPDAU (Average Revenue Per Daily Active User) is the headline monetization metric social and sweepstakes casino operators use to gauge how efficiently a daily audience converts to coin-package revenue. The calculation is simple: total revenue for a day divided by the count of distinct active users that day. Because it normalizes revenue against engagement, ARPDAU lets operators compare performance across cohorts, channels, and time periods even when traffic volume swings.
In a dual-currency model, most active users play with free gold coins and never spend, so ARPDAU is diluted by a large non-paying base. That dilution is the point: a rising ARPDAU signals that either more users are buying coin packages or existing buyers are spending more, while a flat ARPDAU against growing traffic warns that new acquisition is not monetizing. Operators read it alongside ARPPU, which isolates paying users, to separate audience growth from monetization quality.
For affiliate and acquisition teams, ARPDAU underpins how much an operator can pay per player and still stay profitable. When commission models are built on player lifetime value rather than first purchase, accurate per-day revenue attribution becomes essential. Reporting that segments ARPDAU by traffic source helps operators decide which affiliate channels deliver players who actually monetize versus those that inflate active-user counts without revenue.
How ARPDAU (Average Revenue Per Daily Active User) works across industries
See how arpdau (average revenue per daily active user) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 gives sweepstakes operators per-source and per-cohort revenue reporting, so ARPDAU can be measured by affiliate channel and campaign rather than as a single blended figure that hides which traffic actually monetizes.
Frequently Asked Questions
Common questions about arpdau (average revenue per daily active user), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
ARPDAU is calculated by dividing total revenue for a given day by the number of daily active users that day. The result is the average revenue each active player generated, including the many free players who spent nothing, which is why social and sweepstakes ARPDAU figures are typically low.
Related Terms
ARPPU (Average Revenue Per Paying User)
ARPPU is a monetization metric equal to total revenue divided by the number of paying players over a period, excluding non-depositors.
Casino Whale
Casino whale refers to the small cohort of very high-spend players who drive a disproportionate share of a social or sweepstakes casino's coin-package revenue.
Player Lifetime Value
The projected total revenue a player generates over their entire relationship with an operator, used to set appropriate affiliate commission levels and evaluate acquisition channel profitability.
Player Retention Rate
Player retention rate measures the percentage of acquired players who remain active over a defined period, directly affecting RevShare affiliate earnings.
Dual Currency Model
The dual currency model is the legal framework sweepstakes casinos use, offering a purchasable currency for play and a redeemable currency that can be won and cashed out.
Gold Coins
Gold Coins are the primary virtual currency in sweepstakes casinos, purchased by players for entertainment-only gameplay with no real-money redemption value.
Sweepstakes Casino
A sweepstakes casino is an online gaming platform that operates under a dual-currency model, using virtual currencies instead of real-money wagering to comply with US sweepstakes law.
Qualified Conversion
A qualified conversion is a conversion that meets predefined criteria - such as minimum deposit, account verification, or activity thresholds - before commission is owed to the referring affiliate or IB.
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