Partner Attribution

The practice of assigning conversion credit across marketing channels using models such as first-click, last-click, linear, time-decay, position-based, or data-driven, with direct implications for how affiliates are compensated.

Multi-touch attribution is a measurement approach that distributes conversion credit across multiple affiliate touchpoints in the customer journey, rather than assigning all credit to a single first or last click.

Last-click attribution is a model that gives the final click before a conversion the whole sale, so the last referring partner earns all the commission.

A server-to-server conversion tracking method where the operator backend notifies the affiliate platform of a conversion via an HTTP request keyed by a stored click ID, avoiding reliance on browser cookies or pixels.

The defined time period after a user clicks an affiliate link during which any qualifying conversion is credited to the referring affiliate.

A click ID is a unique identifier generated for each click on an affiliate tracking link, serving as the key that connects an initial click event to downstream conversions for attribution purposes.

Cross-device tracking is the process of identifying and connecting a single user's activity across multiple devices -- such as mobile, desktop, and tablet -- so that conversions can be attributed accurately regardless of where the final action occurs. It addresses the gap that arises when a user clicks an affiliate link on one device but converts on another.

A partner program is a structured framework a company uses to recruit, enable, and pay external partners who refer, resell, or promote its product.