Attribution Window
L'attribution window è il periodo dopo il click su un link di affiliazione entro cui una conversione qualificante viene accreditata all'affiliato referente.
What it means in practice
Un'attribution window definisce l'intervallo di tempo in cui una conversione può essere accreditata a un affiliato. Quando un utente clicca un link di affiliazione, parte un evento di tracking, in genere impostando un cookie o registrando un identificatore lato server. Se l'utente completa un'azione qualificante (un deposito, una registrazione o un acquisto) entro la finestra, l'affiliato guadagna la commissione. La durata dei cookie è il metodo di implementazione tradizionale per le attribution window nel tracking lato browser.
L'attribuzione può essere implementata con diversi metodi. Il tracking basato su cookie è l'approccio tradizionale, ma è sempre piu limitato dalle restrizioni dei browser sui cookie di terze parti. Il tracking lato server tramite chiamate postback offre un'attribuzione piu affidabile, non influenzata dalle impostazioni del browser. Molti programmi adottano approcci ibridi che combinano cookie di prima parte e conferma lato server per mantenere l'accuratezza con l'evolvere del panorama del tracking.
La durata dell'attribution window incide in modo significativo sulle dinamiche del programma. Finestre piu brevi favoriscono gli operatori perché riducono il carico di commissioni: vengono attribuite solo le conversioni rapide dopo il click. Finestre piu lunghe favoriscono gli affiliati perché catturano piu conversioni, soprattutto per prodotti con tempi di valutazione lunghi. Le norme di settore variano: i programmi iGaming usano in genere finestre di 30-90 giorni, il Forex 30-180 giorni e il Prop Trading 7-30 giorni. Le regole di qualificazione operano spesso accanto alle finestre per definire quali conversioni danno diritto al pagamento.
How Attribution Window works across industries
See how attribution window is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 supporta attribution window configurabili per campagna, partner o brand, dalle finestre di conversione brevi all'attribuzione a vita, con tracking lato server che opera indipendentemente dalle limitazioni dei cookie del browser.
Frequently Asked Questions
Common questions about attribution window, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Le attribution window variano per verticale e programma. Nell'iGaming lo standard è 30-90 giorni. Nel Forex le finestre vanno da 30 a 180 giorni. Nel Prop Trading è comune un intervallo di 7-30 giorni. Alcuni programmi usano l'attribuzione a vita, in cui la relazione con l'affiliato persiste indefinitamente una volta collegato l'utente al partner.
Related Terms
Cookie Duration
Cookie duration is the length of time a browser cookie remains active after a user clicks an affiliate link. If the user converts within this window, the affiliate receives credit for the referral. Typical durations range from 30 to 90 days depending on the vertical and program.
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Affiliate Fraud
Affiliate fraud is the deliberate manipulation of affiliate tracking, attribution, or conversion data to earn commissions that were not legitimately generated.
Affiliate Attribution
Affiliate attribution is the process of identifying which affiliate or partner action led to a conversion, determining who earns the commission for a specific customer action.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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