Vertical-Specific Reporting & Metrics
Why Vertical Context Matters for Reporting
Generic affiliate metrics (clicks, conversions, revenue) apply everywhere. But each vertical has unique metrics that are critical for program optimization. An iGaming operator needs to track NGR per player. A Forex broker needs lot volume per IB. A prop firm needs repeat purchase rates. Your reports must include these vertical-specific dimensions.
iGaming Metrics
| Metric | What It Measures | Why It Matters |
|---|---|---|
| First-Time Deposits (FTD) | New depositing players | Primary conversion metric for most deals |
| Net Gaming Revenue (NGR) | Revenue after bonuses and payouts | RevShare commission base |
| Gross Gaming Revenue (GGR) | Total wagering revenue | Alternative commission base |
| Player LTV | Lifetime revenue per player | Long-term affiliate value assessment |
| Active player rate | % of signups who become active | Traffic quality indicator |
Forex Metrics
| Metric | What It Measures | Why It Matters |
|---|---|---|
| Lot volume | Total lots traded by referred clients | Lot-based commission calculation |
| First trade rate | % of accounts that execute a trade | Conversion quality beyond signup |
| Active trader ratio | % of accounts active in period | IB network health |
| Spread revenue | Revenue from trading spreads | Spread-based commission calculation |
| Account verification rate | % completing KYC | Compliance and conversion quality |
Prop Trading Metrics
| Metric | What It Measures | Why It Matters |
|---|---|---|
| Challenge purchases | Number of challenges bought | Primary conversion metric |
| Repeat purchase rate | % of buyers who purchase again | Customer quality and retention |
| Average order value | Revenue per purchase | Revenue optimization signal |
| Funded account rate | % progressing to funded | Trader quality indicator |
| Coupon redemption rate | % of conversions via coupon | Influencer channel effectiveness |
Build separate report templates for each vertical. A Forex IB report template looks very different from an iGaming affiliate report. Pre-built templates save time and ensure you track the right metrics for each business line.
Key Takeaways
- Each vertical has unique metrics beyond standard clicks and conversions
- iGaming focuses on NGR, FTD, and player LTV for RevShare-based programs
- Forex tracks lot volume, first trade rate, and active trader ratio for IB programs
- Prop trading monitors repeat purchases, funded account progression, and coupon redemptions
Explore Further
Key terms and tools related to this lesson. Deepen your understanding and see how Track360 supports these concepts.
Affiliate Manager
An affiliate manager is the operator-side role responsible for recruiting, onboarding, managing, and optimizing affiliate partnerships within a partner program.
Publisher
A publisher is an individual or company that promotes an advertiser's products or services through an affiliate program in exchange for commissions on conversions they drive.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Hybrid Commission
Hybrid commission combines two payout models, most commonly CPA and RevShare, in a single affiliate deal so operators can reward both conversion volume and long-term customer value.