CPM (Custo por Mil)
CPM significa um modelo de precificação no qual o anunciante paga um valor fixo por mil impressões de anúncio, sem depender de cliques ou conversões.
What it means in practice
CPM (Custo por Mil) é um modelo de precificação no qual o anunciante paga um valor fixo a cada mil impressões de seu anúncio. Diferentemente do CPA, do CPC ou do CPL, o CPM não exige que o usuário realize qualquer ação. O anunciante paga pela exposição, não pelo engajamento. O termo "mille" vem do latim e significa mil.
No marketing de afiliados, o CPM é menos comum do que os modelos baseados em desempenho, mas é usado em cenários específicos. Redes de anúncios de display, compras programáticas e campanhas de reconhecimento de marca costumam operar em CPM. Para os afiliados, o CPM oferece receita previsível a partir do tráfego, sem depender da qualidade da conversão. Para os operadores, o CPM transfere o risco para o lado do anunciante: paga-se pelas impressões independentemente de elas gerarem cliques ou depósitos.
O CPM importa no ecossistema de afiliados como métrica de referência mesmo quando o acordo real é CPA ou CPC. Os operadores calculam o CPM efetivo (eCPM) para comparar a eficiência de custo de diferentes fontes de tráfego. Um media buyer pode comparar o eCPM de um acordo de CPA com uma compra direta de CPM para determinar qual entrega mais ROI por mil impressões. No Brasil, anunciantes do mercado regulado de apostas observam as diretrizes da SECAP ao veicular campanhas de display.
How CPM (Custo por Mil) works across industries
See how cpm (custo por mil) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
O Track360 suporta o rastreamento de múltiplos modelos de comissão, permitindo que operadores comparem compras de mídia baseadas em CPM com acordos de CPA e RevShare (Participação na Receita). O relatório em tempo real fornece cálculos de eCPM que ajudam a avaliar o custo real de aquisição entre as fontes de tráfego.
Frequently Asked Questions
Common questions about cpm (custo por mil), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
CPM significa Custo por Mil, onde "mille" é o termo latino para mil. É o preço que o anunciante paga por mil impressões de anúncio. Um CPM de R$ 50 significa que o anunciante paga R$ 50 cada vez que seu anúncio é exibido mil vezes.
Related Terms
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
CPC (Cost Per Click)
CPC (Cost Per Click) is a pricing model where the advertiser pays a fixed amount each time a user clicks on an affiliate's link or ad, regardless of whether that click results in a conversion.
CPL (Cost Per Lead)
A commission model where an affiliate earns a fixed payment for each qualified lead they generate, typically defined as a registration, form submission, or account opening that meets specified criteria.
Impression
An impression is a single instance of an advertisement, banner, or affiliate link being displayed to a user, counted regardless of whether the user interacts with or clicks the content.
Media Buyer
A media buyer is an affiliate who purchases paid traffic -- through PPC, social ads, native ads, or display networks -- and directs it through affiliate links to generate conversions for operators.
ROI (Return on Investment)
ROI (Return on Investment) is the ratio of net profit to total investment from affiliate channel activity, expressed as a percentage, used to measure the overall efficiency and profitability of an affiliate program.
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
CPA vs CPM
CPA pays per conversion action (deposit, purchase). CPM pays per thousand impressions. CPA ties cost to results; CPM ties cost to exposure regardless of conversions.
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