Strategy

Ecommerce Affiliate Marketing: 2026 Operator Guide

Ecommerce Affiliate Marketing: 2026 Operator Guide

A complete operator guide to ecommerce affiliate marketing for DTC brands and multi-brand retailers: publisher mix, commission models, tracking and attribution, program build steps, fraud controls, and measuring incrementality and LTV.

DTC Affiliate Marketing Strategy: Multi-Brand 2026

DTC Affiliate Marketing Strategy: Multi-Brand 2026

An affiliate strategy guide for DTC brands and multi-brand DTC groups: why DTC leans on affiliate and creator channels, building the partner mix, multi-store program structure, new-customer focus, incrementality, and LTV beyond the first order.

In-House Ecommerce Affiliate Program: 2026 Migration

In-House Ecommerce Affiliate Program: 2026 Migration

How to move an ecommerce affiliate program off a network like Awin, Impact, Rakuten, or ShareASale and in-house onto a dedicated platform: the economics, data ownership, partner-migration steps, attribution continuity, and when it makes sense.

Estrategia

Gamificacion de programas de afiliados: Como aumentar el rendimiento de tus socios

Gamificacion de programas de afiliados: Como aumentar el rendimiento de tus socios

Guia operativa sobre gamificacion de programas de afiliados. Cubre mecanicas de puntos, rankings, retos, badges, tiering dinamico y como medir el impacto en activacion, retencion y volumen de conversiones.

Estrategia

Channel Sales vs Direct Sales: SaaS Operator Guide (2026)

Channel Sales vs Direct Sales: SaaS Operator Guide (2026)

A B2B SaaS operator guide to channel sales vs direct sales: the indirect-channel partner types, when to add a channel, how to avoid channel conflict, and the margin and commission economics. Includes where affiliate and referral partner programs fit a channel motion.

Partner Relationship Management (PRM): An Operator Explainer (2026)

Partner Relationship Management (PRM): An Operator Explainer (2026)

Partner Relationship Management (PRM) is the software layer that runs B2B partner programs: onboarding, deal registration, MDF, enablement, and reporting. This explainer covers PRM capabilities, where PRM and affiliate platforms overlap and differ, and when a partner program needs which.

Partner Ecosystem and Partner Program Types: Operator Guide (2026)

Partner Ecosystem and Partner Program Types: Operator Guide (2026)

A partner ecosystem is the full set of external partners a SaaS company recruits to acquire, build, and serve customers. This guide maps the six main partner-program types, when each fits, how they combine, and how to operate the affiliate and referral layer with tracking and commissions.

AI Affiliate Programs in 2026: Operator Build Guide

AI Affiliate Programs in 2026: Operator Build Guide

AI affiliate programs now anchor go-to-market for AI and SaaS tools. This operator guide covers commission models, recurring vs one-time payouts, attribution windows for long AI trials, fake-signup fraud, and how to run your own program.

Blog

Привлечение клиентов для форекс-брокера: каналы, IB-программы и партнёрский маркетинг

Привлечение клиентов для форекс-брокера: каналы, IB-программы и партнёрский маркетинг

Как форекс-брокер выстраивает стратегию привлечения клиентов: IB-программы, партнёрский маркетинг, контент-стратегия, платный трафик и органический поиск. B2B-руководство для операторов и IB-менеджеров.