Affiliate Media Kit Template 2026 (For Program Managers)

A complete affiliate media kit runs 6 to 10 pages and contains nine sections: program one-pager, commission grid, creative specifications, brand guidelines, compliance do and do-not rules, ready-made copy blocks, tracking and attribution details, contact routes, and a version stamp. It is the asset a program manager sends when a prospective partner asks what the program actually offers, and it does three jobs at once: it recruits, it enables, and it sets the boundaries your compliance team will later enforce. This page contains a complete template for every section, with drafting notes and copy-paste wording you can lift directly. It is free to use and adapt.

What an Affiliate Media Kit Is and What It Replaces

An affiliate media kit is a single distributable asset that gives a prospective partner everything needed to evaluate a program and start promoting it: the offer, the commission grid, the creative specifications, the brand rules, and the compliance boundaries. It replaces the thing most programs do instead, which is a scattered set of email attachments, a Google Drive folder of banners nobody can find, and an affiliate manager answering the same eight questions by hand every week. The recruiting cost of not having one is invisible but real: serious affiliates evaluate several programs in parallel, and the program that answers their questions in one document without a call gets shortlisted ahead of the one that does not.

The media kit sits alongside two other documents and should not duplicate either. Your [program terms and conditions](affiliate-program-terms-conditions-template-2026) are the binding contract every affiliate accepts at registration, and your [affiliate agreement](affiliate-agreement-template-2026-igaming-forex) is the negotiated contract for individual super-affiliate deals. The media kit is neither. It is a marketing and enablement asset that summarises the commercial offer and points to the binding documents for detail. Keeping that boundary clean matters, because a media kit that reads like a contract will be argued as one, and any figure in the kit that contradicts the terms will be quoted back at you by the partner it favours.

The Nine Sections of an Affiliate Media Kit

Nine sections make a complete affiliate media kit, and program managers who skip any of them generate a support ticket instead of an activated partner. The table below maps each section to the job it does and the audience that actually reads it, which is the fastest way to decide how much space each one deserves in your own kit.

Section 1: The Program One-Pager

The program one-pager is the only page roughly 80% of prospective affiliates will read closely, so it must carry the offer, the commission headline, the verticals, the target geographies, and the contact route within the first screen. Everything else in the kit is reference material a partner returns to after deciding to apply. Write this page as though it will be forwarded on its own, because it frequently is: affiliate managers at networks and agencies routinely extract the one-pager and circulate it internally without the rest of the document.

[BRAND] Affiliate Program. What we are: [one sentence, e.g. a licensed [vertical] operator serving [markets] since [year]]. What we pay: up to [45]% RevShare, or CPA from [$150] per qualified customer, or a negotiated hybrid. Where we convert: [list top 5 geos by conversion rate]. Who we work with: [content sites, comparison portals, media buyers, streamers, email partners]. What you get: real-time reporting in the partner portal, [60]-day cookie, S2S postback support, deep-linking, localised creatives in [n] languages, and a named affiliate manager. Payment: monthly, NET-[15], minimum [$100], via [bank wire, e-wallet, crypto]. Apply: [URL]. Questions: [affiliate manager name], [email], [response time SLA].

Drafting notes: the two lines that decide whether a partner reads further are what we pay and where we convert. Lead with the ceiling rate rather than the entry rate, but never publish a ceiling you will not actually grant, because the first negotiation will start there. The geos line is the most under-used field in the kit: an affiliate strong in a market you convert well in self-selects immediately, and one whose audience sits in a market you cannot serve disqualifies themselves before consuming your time.

Section 2: The Commission Grid

A commission grid presents RevShare tiers of 25% to 45% of net revenue, CPA rates of $50 to $500 per qualified customer, or both, in a single table an affiliate can scan in ten seconds. The strategic decision is how much to publish. A published grid recruits materially better than contact us for rates because it lets a partner model earnings without a call, but it also shows your ceiling to competitors and anchors every subsequent negotiation. The common middle path, and the one this template takes, is to publish the standard tiers with objective qualification rules and reserve hybrid and custom structures for negotiated agreements.

Qualification. A referred customer becomes qualified when they (a) complete registration and identity verification, (b) make a minimum first deposit of [$20], and (c) reach the minimum activity threshold of [$50 wagered / 0.5 lots traded] within [60] days of registration. Qualification is evaluated automatically by our tracking platform. Tier upgrades apply from the first day of the following month. Commission is reversed on transactions that are charged back, refunded, or flagged as fraudulent under our program terms. Negative carryover: [does / does not] apply. Full definitions of net revenue and the closed deduction list are in Schedule 1 of the program terms.

Drafting notes: publish the qualification rules alongside the rates, always. A 45% headline against an opaque qualifying event is worth less to a sophisticated partner than 30% against a rule they can model, and publishing the rule costs you nothing you were not already going to enforce. State the negative carryover position explicitly in the kit rather than burying it in the terms; it is the single most common source of RevShare disputes, and partners who discover it in month three treat it as a bait and switch even when the terms always said so.

Section 3: Creative Specifications and Banner Sizes

Seven banner sizes cover roughly 90% of affiliate display placements: 300x250, 728x90, 160x600, 300x600, 320x50, 970x250, and 336x280. Publishing the specification table matters more than publishing the banners themselves, because serious media-buying partners frequently want to produce their own creatives against your brand rules and need to know what will be approved. The specification table is also what lets a partner tell you a placement you have not built for exists, which is how most programs discover they are missing a format.

Creative rules. All creatives are available in the partner portal under Creatives, localised for [list languages] and tagged by geography. Partners may produce their own creatives provided they (a) use only assets from the approved logo pack, (b) do not alter logo proportions, colours, or clear space, (c) include the required responsible-gambling or risk-warning text at the specified minimum size, and (d) submit the creative for approval before it goes live. Approval is returned within [3] business days. Creatives that have not been approved are not eligible for commission on the traffic they generate.

Section 4: Brand Guidelines and Trademark Rules

Brand guidelines prevent the three most common partner disputes: unapproved logo modification, brand bidding on paid search, and domain names containing the trademark. All three are cheaper to prevent with one clear page in the media kit than to enforce afterwards, because by the time you are enforcing, a partner has already spent money on the thing you are asking them to stop. The paid-search rule is the one that must be unambiguous: state whether brand terms, misspellings, and brand-plus-modifier queries are permitted, whether an exception exists for partners you have explicitly authorised, and what the consequence of a breach is.

Brand usage. Use the logo only from the approved pack, at or above the minimum size of [24] px height, with clear space of at least [half the logo height] on all sides. Do not alter the colours, proportions, orientation, or add effects. Refer to the brand as [exact brand name] with the capitalisation shown; do not abbreviate, translate, or pluralise it. Paid search: bidding on [BRAND], its misspellings, or brand-plus-modifier terms is prohibited in all networks, as is the use of brand terms in ad copy, display URLs, or domain names, unless we have authorised you in writing. Prohibited domains include exact-match, hyphenated, and typo variants of the brand. Breaches void commission on affected traffic and may result in termination. Where an authorisation exists, it is granted per network and per market, in writing, and is revocable on [7] days' notice.

Drafting notes: name the enforcement mechanism as well as the rule, because partners calibrate risk against detection probability rather than against penalties. If your program grants brand-bidding authorisation to any partner, say so in the kit, since undisclosed exceptions are the fastest way to lose the trust of the partners who followed the rule. Search-engine trademark policies govern what an advertiser may do with a third-party mark and are a useful external reference point.

Section 5: Compliance Do and Do-Not Rules

Compliance rules require objective behaviours rather than principles, because a partner cannot comply with a value and a fraud team cannot enforce one. The compliance page has two audiences at once: the partner deciding what is permissible, and your own compliance function deciding what is actionable. Write it as a two-column do and do-not table, keep every line testable, and state the consequence at the bottom. For gambling and financial programs this page also carries your regulatory obligations downstream, because a licensee remains answerable for the marketing conduct of the partners it pays.

Disclosure obligations are not optional and not jurisdiction-neutral. FTC endorsement guidance requires that a material connection between an endorser and a brand be disclosed clearly and conspicuously, and UK advertising guidance sets equivalent expectations for identifying advertising in influencer content. Licensed gambling operators carry additional obligations: UK Gambling Commission licence conditions and Malta Gaming Authority licensee obligations both make the licensee responsible for the marketing conduct of parties acting on its behalf, which is why the compliance page in a gambling media kit needs to be enforceable rather than aspirational.

Section 6: Ready-Made Copy Blocks Affiliates Can Lift

Four copy blocks cover most of what a partner needs to write: a 50-word program summary, a 150-word program description, a one-line commission summary, and a compliant disclosure sentence. This is the highest-leverage page in the entire kit and the one most programs omit. Most affiliates will not write original copy about a program they have not yet earned from, so supplying approved wording removes the largest friction point between application and first live placement, and it simultaneously guarantees that the claims made about your offer are ones you have already cleared.

Short summary (50 words). [BRAND] is a [licensed / regulated] [vertical] brand serving players in [markets]. The [BRAND] affiliate program pays up to [45]% revenue share or CPA from [$150] per qualified customer, with a [60]-day cookie, real-time reporting, and monthly payouts from [$100]. Apply at [URL].

Long description (150 words). [BRAND] operates a [vertical] platform in [markets] under [licence / regulatory status], serving [customer type] since [year]. The affiliate program is built for [content sites, comparison portals, media buyers, and creators] and offers a choice of commission models: revenue share from [25]% to [45]% of net revenue on a tiered schedule, CPA from [$150] per qualified customer, or a negotiated hybrid for high-volume partners. Attribution runs on last-click with a [60]-day first-party cookie, promo-code precedence, and server-to-server postback support for partners running their own tracking. Partners get a real-time reporting portal, deep-linking to any page, localised creatives in [n] languages, sub-affiliate tracking with a [2] to [5]% override, and a named affiliate manager. Payouts are monthly on NET-[15] terms from a [$100] threshold via bank wire, e-wallet, or crypto. Full terms, including the qualification rules and the closed deduction list, are published at [URL].

Commission line (one sentence). [BRAND] pays up to [45]% revenue share or CPA from [$150] per qualified customer, with a [60]-day cookie and monthly payouts from [$100]. Disclosure line (one sentence). This page contains affiliate links: if you sign up through them, [PUBLISHER] may earn a commission at no additional cost to you. [Where applicable: 18+ / 21+. Play responsibly.] / [Where applicable: capital at risk. Trading involves the risk of loss.]

Drafting notes: supply the disclosure sentence rather than telling partners to disclose. A program that hands a partner compliant wording gets compliant wording used; one that says please comply with applicable disclosure rules gets whatever the partner improvises. Keep every bracketed figure identical to the commission grid and the program terms, because copy blocks go stale fastest and are quoted back at you verbatim.

Section 7: Tracking, Attribution, and Portal Access

Cookie windows of 30 to 90 days, last-click attribution, server-to-server postback support, and deep-linking are the four facts a technical affiliate checks before integrating a program. This page is where media buyers and larger publishers decide whether your program is operationally serious, and it costs almost nothing to write because the answers already exist inside your tracking platform. Vagueness here is expensive in a specific way: the partners it drives away are the ones running their own attribution stacks, which is to say the largest ones.

How to Assemble, Distribute, and Maintain the Kit

Seven steps take a media kit from blank page to distributed asset, and the last one, the review cadence, is the step most programs skip. An outdated media kit is worse than no media kit, because a partner who acts on a superseded commission grid has a legitimate grievance and a document with your logo on it to support the claim. Build the kit so that updating it is cheap, and distribute it so that only one version is ever in circulation.

1. Step 1: Fill every bracketed value in the sections above, delete what does not apply to your vertical, and confirm that each figure matches your program terms and your platform configuration exactly.
2. Step 2: Have compliance or counsel review the compliance and brand pages against advertising rules in every market you license or target, including gambling advertising conditions and financial-promotion rules where relevant.
3. Step 3: Produce two formats from one source: a PDF for forwarding and a partner-portal page for linking, so that the portal version is always canonical and the PDF carries a version stamp pointing back to it.
4. Step 4: Version-stamp the kit with a number and effective date on the final page, and keep superseded versions archived and retrievable for dispute resolution.
5. Step 5: Distribute by portal link rather than email attachment, and send the link on application approval, on activation, and again whenever the kit is revised.
6. Step 6: Configure your affiliate platform so that cookie duration, qualification rules, tier thresholds, payout floors, and sub-affiliate overrides match the published values, since every mismatch between the kit and the platform is a dispute you will lose.
7. Step 7: Review every 6 months and immediately on any commission change, new market entry, new creative format, or regulatory change, then notify active partners of anything that alters their economics.

Methodology & Sources

Three source classes inform this template: published affiliate program media kits, regulator advertising guidance, and Track360 platform analysis. The first covers partner-facing materials across iGaming, forex, and e-commerce. The second covers advertising, disclosure, and licensing guidance from the FTC, the ASA, the UK Gambling Commission, and the Malta Gaming Authority. The third covers which partner-portal assets active affiliates actually download and use. Bracketed values are mid-market defaults rather than recommendations, and the ranges quoted beside them show where the market sits so you can position deliberately. Banner-size guidance reflects long-standing display-advertising standards documented by the IAB; the trademark rule references search-engine advertising trademark policy; European market context draws on EGBA published data. Figures described as market ranges are Track360 analysis of published program terms, not the published position of any named organisation.

This is the 2026 edition, last updated July 18, 2026. The template is reviewed quarterly, with the next scheduled review in October 2026, and revised out of cycle whenever advertising or disclosure guidance changes materially in a major market. Corrections and additions from program managers are welcome and are incorporated at review.