Lottery Industry Statistics 2026: Sales & iLottery Data

World Lottery Association members sold at least $441.1 billion across lottery and sports betting products in FY2024 and returned $94.8 billion to good causes, a contribution the association notes exceeds all US charitable giving to human and social services in the same year. In the United States, lotteries sold $113.3 billion in fiscal 2024 and transferred almost $30.6 billion to state beneficiaries, per the North American Association of State and Provincial Lotteries. Lottery is by a wide margin the largest regulated gambling category in the world by turnover, and it is the one where the digital transition is happening latest and fastest: the UK National Lottery crossed 50% digital sales for the first time in its 31-year history in 2025. This page compiles global and national lottery sales, good causes funding, the iLottery jurisdiction map and digital share, EuroMillions and courier scale, and the affiliate economics that make lottery commissions structurally different from casino ones. It is reviewed quarterly.

Global Lottery Scale: $441.1 Billion in WLA Member Sales

The regulated global lottery and sports betting ecosystem generated at least $441.1 billion in sales in FY2024 according to the World Lottery Association, which the association compares in size to the GDP at purchasing power parity of Portugal. That figure is compiled from 145 WLA Regular Member contributions covering an estimated 99% of measurable WLA member sales, which makes it the most complete global lottery dataset in existence and also defines its boundary: it measures WLA members, not every lottery on earth, and it combines lottery with the sports betting operations that many state lottery monopolies also run. Of that turnover, WLA Regular Members returned $94.8 billion to good causes in FY2024.

Two cautions apply to any global lottery figure, including the ones above. Lottery is reported in sales, not gross gaming revenue, and the two differ enormously: prize payout on lottery products typically runs from roughly half of sales on draw games to substantially higher on instant scratch games, so a lottery selling $10 billion is not comparable to a casino operator earning $10 billion. And fiscal years differ by jurisdiction, which is why the table above labels the period on every row rather than presenting a single blended year.

US Lotteries: $113.3 Billion in Sales, $30.6 Billion to Beneficiaries

US lotteries sold $113.3 billion in fiscal year 2024 and transferred almost $30.6 billion to their beneficiaries, per NASPL, meaning roughly 27 cents of every dollar spent reached a state programme. Beneficiary designations vary by jurisdiction and include education, economic development, environmental programmes, services for senior citizens and veterans, health care, capital construction and general tax relief. The category composition has been shifting: La Fleur's recorded US lotto category sales of $91.09 billion in 2024, down 5.3% from $96.2 billion in 2023, with combined lotto and spiel sales falling to 23.7% of total sales from 25.9% in 2023 and 28.7% in 2022. Draw games are losing share to instant products and to digital channels, not to a shrinking market.

• US lottery sales reached $113.3 billion in FY2024 with almost $30.6 billion transferred to beneficiaries, per NASPL
• Canadian lotteries transferred C$3.3 billion to their beneficiaries in the same period, per NASPL
• Lotto category sales fell 5.3% in 2024 to $91.09 billion, and lotto plus spiel dropped to 23.7% of total US sales from 28.7% in 2022, per La Fleur's
• Texas, one of the largest single-state lotteries, recorded $8.39 billion in FY2024 sales and delivered $1.8 billion to the state in FY2025
• Jackpot cycles drive year-to-year US volatility more than any structural factor, because Powerball and Mega Millions roll sequences determine draw-game sales spikes
• US lottery sales are reported on a fiscal-year basis that varies by state, so state totals should never be summed across differing fiscal calendars without adjustment

iLottery: 12 States Plus DC, and a Measurable Per-Capita Effect

13 jurisdictions in the United States, 12 states plus the District of Columbia, operate a state-run iLottery platform as of July 2026. The per-capita sales gap between them and the rest of the country is the single most-cited number in US iLottery legislative debate. La Fleur's estimated FY2025 per-capita sales at $516 in iLottery states against $274 in non-iLottery states, close to a two-to-one ratio. That gap should be read carefully rather than as a causal claim: the iLottery states include several with long-established, high-selling lotteries that were early digital adopters precisely because they were already strong performers, so the ratio mixes the effect of digital sales with pre-existing market differences. What is unambiguous is direction. Digital channels are growing while draw-game retail declines, in every market that publishes both series.

The UK provides the cleanest available evidence of what a mature lottery digital transition looks like, because Allwyn publishes both channels. UK National Lottery sales reached GBP 8.1 billion in 2025, up 3.5%, of which digital sales were GBP 4.1 billion, up 9.8% and 51% of the total, the first time digital has exceeded half of sales in the National Lottery's 31-year history. A record 12.1 million people now play digitally, roughly a million more than in 2024, and more than GBP 1.7 billion went to good causes, about GBP 33 million a week. The pattern is instructive for US iLottery forecasting: digital did not cannibalise total sales, it grew roughly three times faster than the overall market.

Digital Share of Lottery Sales: 51% in the UK, Far Lower in the US

Digital reached 51% of UK National Lottery sales in 2025 and remains well below that in the United States, where most states still sell no lottery product online at all. The exact US digital share is not published as a national figure by NASPL or any other body, because more than half of US jurisdictions have no online channel to report. Track360's estimate, derived by applying published iLottery-state digital mixes to those states' share of national sales and treating non-iLottery states as zero online, puts the US national digital share of lottery sales in the low double digits, most plausibly 10-14% for FY2025. We publish that as a range and as a Track360 estimate because it is a model, not a measurement, and anyone citing a precise US iLottery share should be asked which states they included.

Couriers and Cross-Border Play: A Legal Category Under Active Review

Three regulatory treatments of lottery couriers coexist across US states: licensed and regulated, tolerated without a licence framework, and prohibited outright. Several states have tightened or reversed their position since 2024, making courier status one of the least stable compliance variables in US lottery marketing. A courier does not run a lottery. It takes a customer order, buys a physical ticket from a licensed retailer in the customer's own state, and holds or delivers the ticket, which is what distinguishes it legally from the offshore betting-on-lotteries operators that sell a derivative product rather than a real ticket. No regulator publishes courier transaction volumes, and no reliable public estimate of US courier sales exists, so this page does not carry a courier market-size number. Our own operator-facing guidance on the model is set out in the Track360 lottery courier compliance playbook, and affiliates promoting couriers should treat state-by-state legal status as a live compliance variable rather than a settled question.

EuroMillions and Multi-Jurisdiction Games: 9 Countries, EUR 250 Million Cap

EuroMillions links 9 countries and hit its EUR 250 million jackpot cap three times in 2025, in Austria in March, Ireland in June and France in August, the first time the maximum has been reached three times in one year. The participating markets are Spain, France, the United Kingdom, Austria, Belgium, Ireland, Luxembourg, Portugal and Switzerland. Multi-jurisdiction games are the lottery industry's equivalent of shared liquidity: pooling players across borders produces jackpots no single national lottery could fund, and jackpot size is the primary driver of draw-game sales spikes. The same mechanic explains US volatility, where Powerball and Mega Millions roll sequences determine whether a state lottery posts a strong or weak year more than any operational decision the lottery makes.

Lottery Affiliate Economics: 3 Structural Differences From Casino Deals

Three structural differences separate lottery affiliate commissions from casino affiliate commissions: the revenue base, the payout ratio, and the regulatory perimeter. Lottery products carry high prize payout and thin operator margin relative to casino, so a lottery RevShare percentage applied to net revenue is applied to a much smaller pool per dollar of player spend. Lottery player behaviour is subscription-like and jackpot-driven rather than session-driven, which produces long retention and low monthly variance but also concentrated seasonal spikes around large rolls. And in most jurisdictions the lottery is a state monopoly or a single licensed operator, so there is no competitive rate-card market of the kind that exists in casino and sportsbook affiliation.

Three operational requirements follow for anyone running a lottery affiliate program. Tracking must be geo-aware at the link level, because a single creative promoting a courier or an iLottery product is lawful in one state and unlawful in the next. Attribution windows should be longer than casino defaults, since lottery players often register during a jackpot roll and generate revenue over subsequent months rather than in a first session. And promotional disclosure obligations apply in full: the FTC endorsement guides govern US affiliate disclosures, and in Europe UKGC licence conditions and MGA licensee obligations set the due-diligence standard operators are expected to apply to their marketing partners. Our operator guides on lottery affiliate program construction and US state-by-state lottery affiliate marketing cover the implementation detail.

Methodology & Sources

Two source classes cover every figure on this page: named lottery bodies and operators that published the number, and Track360 estimates labelled inline with their method stated. This page follows a fixed process.

1. Global figures come from the World Lottery Association's Global Lottery Data Compendium and annual review, which cover 145 Regular Members and an estimated 99% of measurable WLA member sales. They combine lottery with member sports betting operations and are not a measure of all world lottery activity.
2. US and Canadian figures come from NASPL, on a fiscal-year basis that varies by jurisdiction. Category-level US figures come from La Fleur's Lottery World, which is a commercial research publisher rather than a regulator.
3. UK National Lottery figures come from Allwyn UK's own published reporting for calendar 2025, including the digital sales share and good causes contribution.
4. EuroMillions participation and jackpot cap details come from the participating national operators' published game rules and 2025 draw results.
5. Sales are reported as sales, not gross gaming revenue. Lottery prize payout is high and varies by product, so lottery sales figures are not comparable with casino or sportsbook GGR figures and should never be presented alongside them without that caveat.
6. Track360 estimates on this page are limited to two items: the 10-14% US national digital share of lottery sales (published iLottery-state digital mixes applied to those states' share of national sales, with non-iLottery states treated as zero), and the affiliate program characteristics table (benchmarking across lottery and casino programs). Both are labelled where they appear. We publish no courier market-size figure because no credible measured source exists.
7. This page is reviewed quarterly, within 30 days of NASPL and WLA data releases; the next scheduled review follows the Q3 2026 publications.

Frequently Asked Questions

Five questions cover the lottery data points journalists, policy researchers and analysts request most often.