What it means in practice
GGR (Gross Gaming Revenue) is the raw revenue left after player winnings are deducted from wagers. NGR (Net Gaming Revenue) starts from GGR and then removes additional costs such as bonuses, taxes, platform fees, and sometimes payment processing or other commercial deductions.
For affiliates, the practical impact is straightforward: a RevShare percentage on NGR usually pays less than the same percentage on GGR. That is why operators and affiliates should not only discuss the RevShare percentage itself, but also the exact revenue base and whether deductions roll forward through policies like negative carryover.
From an operator perspective, NGR is often the more realistic commercial base because it reflects margin after real business costs. From an affiliate perspective, transparency matters more than the label. Clear formulas and reporting build trust and reduce payout disputes.
Advantages
- Simpler calculation with fewer variables
- Higher effective payout per RevShare percentage
- Easier for affiliates to verify and reconcile
- No deduction disputes
Limitations
- Does not reflect true operator margin
- Operators absorb bonus and tax costs outside the formula
- Less common in competitive, bonus-heavy markets
Advantages
- Reflects real commercial margin for the operator
- More sustainable payout base for long-term programs
- Widely adopted across regulated iGaming markets
- Aligns affiliate payouts with actual business economics
Limitations
- Complex deduction formulas can reduce transparency
- Affiliates may earn less than expected from headline percentage
- Negative carryover can reduce or zero out payouts in losing periods
- Requires detailed reporting to maintain affiliate trust
When to choose which
Choose GGR
GGR-based deals work well when operators want to offer a straightforward, attractive RevShare rate that is easy for affiliates to understand. It is more common in programs targeting volume affiliates who value simplicity and higher headline payouts.
Choose NGR
NGR-based deals are standard in mature, regulated iGaming markets where operators need payout formulas that reflect real margin after bonuses, taxes, and fees. Choose NGR when you need a sustainable, long-term payout structure -- but pair it with transparent reporting.
How GGR vs NGR works across industries
See how ggr vs ngr is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 supports both GGR-based and NGR-based RevShare calculations with configurable deduction formulas. The reporting dashboard shows GGR and NGR breakdowns transparently, so affiliates understand exactly how their commission is calculated.
Frequently Asked Questions
Common questions about ggr vs ngr, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
NGR reflects actual net commercial value after deductions like bonuses and taxes. Operators often see it as a more sustainable payout base than GGR, especially in markets with heavy promotional costs.
Related Terms
GGR (Gross Gaming Revenue)
GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
Negative Carryover
Negative carryover is a policy where a negative revenue balance from one period is rolled into the next period and offsets future affiliate earnings before new commissions are paid out.
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