What it means in practice
GGR (Gross Gaming Revenue) is the foundational revenue metric in the iGaming industry. It is calculated as total player wagers minus total player winnings. GGR represents what the house retains from all betting activity before any deductions are applied.
GGR matters in affiliate marketing because it forms the basis for commission calculations in many RevShare (Revenue Share) deals. Some operators pay affiliates a percentage of GGR, while others use NGR (Net Gaming Revenue), which deducts bonuses, taxes, platform fees, and other costs from GGR before calculating the affiliate's share. The choice between GGR-based and NGR-based RevShare significantly affects affiliate earnings.
For operators, GGR is the top-line revenue indicator. It is also the metric used by most regulators to calculate gaming taxes and license fees. Note that GGR does not account for costs like deposit bonuses, which are deducted when calculating NGR. Understanding the relationship between GGR and NGR is essential for affiliates negotiating RevShare deals, especially when commercial terms include deductions such as chargebacks or policies like Negative Carryover.
How GGR (Gross Gaming Revenue) works across industries
See how ggr (gross gaming revenue) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 supports both GGR (Gross Gaming Revenue)-based and NGR (Net Gaming Revenue)-based RevShare calculations. Operators can define deduction formulas and configure per-affiliate percentages on either metric with transparent reporting.
Frequently Asked Questions
Common questions about ggr (gross gaming revenue), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
GGR stands for Gross Gaming Revenue. It is calculated as total player wagers minus total player winnings. It represents the operator's raw revenue from gaming activity before deductions for bonuses, taxes, or operational costs.
Related Terms
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
Negative Carryover
Negative carryover is a policy where a negative revenue balance from one period is rolled into the next period and offsets future affiliate earnings before new commissions are paid out.
Deposit Bonus
A promotional incentive offered by an iGaming operator to new or existing players, typically matching a percentage of their deposit amount as bonus funds with wagering requirements.
Chargeback
A chargeback is a forced transaction reversal initiated by a customer's bank or payment provider, which can claw back revenue and reverse affiliate commissions already paid.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
House Edge
House edge is the mathematical advantage a casino holds over players on each game, expressed as a percentage of each wager the operator expects to retain over time.
High Roller
A high roller is a casino player who wagers large amounts, generating outsized revenue and requiring dedicated VIP management and affiliate attribution.
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