Sports Betting Statistics 2026: US Handle & Revenue by State

Americans legally wagered $166.94 billion on sports in 2025, an 11.0% increase over 2024, and state-licensed sportsbooks kept a record $16.96 billion of it in gross gaming revenue, up 22.8% year-on-year, according to the American Gaming Association's Commercial Gaming Revenue Tracker. State treasuries collected $3.71 billion in sports betting taxes, a 32.4% jump. As of July 2026, 39 US jurisdictions run legal sports betting operations, roughly 31 of them with statewide online wagering, and approximately 95% of all handle is placed online. This page compiles the state-by-state numbers journalists and analysts most frequently need: handle, revenue, tax rates, launch dates, market share, and hold trends. It is reviewed quarterly.

National Totals: $166.9B Handle, $16.96B Revenue in 2025

US sports betting revenue grew twice as fast as handle in 2025: wagers rose 11.0% to $166.94 billion while sportsbook win rose 22.8% to $16.96 billion, because the national hold rate climbed to approximately 10.2%. Hold has now risen for five consecutive years, from 7.5% in 2021, driven by parlay and same-game-parlay adoption, which carry hold rates 2-4 times higher than straight bets. The 2025 total marks the seventh consecutive record year for the regulated market since the Supreme Court's 2018 PASPA ruling opened state-by-state legalization.

The AGA also flagged a structural leak in 2025: sports event contracts on federally regulated prediction markets diverted an estimated $500 million-plus in potential state sports betting tax revenue over the trailing year, because prediction-market operators pay no state gaming taxes. That figure is expected to grow in 2026 as prediction platforms expand sports offerings into states without legal sportsbooks.

State-by-State Table: Handle, GGR, Tax Rate, Launch Year

New York, Illinois, and New Jersey generated nearly one-third of all US sports betting handle in 2025, with $26.3 billion, $15.5 billion, and $12.2 billion respectively. The table below compiles full-year 2025 handle and revenue for the largest online betting states from monthly state regulator reports, alongside each state's headline GGR tax rate and online launch date. Individual state figures are Track360 compilations of state regulator disclosures, rounded, and may not sum exactly to the AGA national total; Nevada figures reflect its in-person registration requirement for mobile accounts.

• New York's 51% tax rate on mobile GGR produced about $1.3 billion in state revenue in 2025, roughly 36% of all US sports betting taxes, proving high-tax models sustain top-three operator participation in high-population states
• 2025 was the year of tax hikes: New Jersey moved online sports betting to 19.75%, Maryland to 20%, Louisiana to 21.5%, and Illinois added a per-wager transaction fee on top of its graduated 20-40% structure
• Missouri became the newest online market on December 1, 2025, booking roughly $350 million in handle in its first month
• Tennessee remains the only state taxing handle rather than revenue, at 1.85% of total wagers
• The smaller-market group (New Hampshire, West Virginia, DC, Rhode Island, Delaware, Maine, Vermont, Wyoming, Oregon, Montana, Arkansas, and retail-only states) contributed a combined ~$6.6 billion in handle
• Florida's Hard Rock Bet operates under a tribal compact and does not publish commercial figures, so it is excluded from AGA commercial totals

Online vs Retail Split: 95% of US Handle Is Now Digital

Online channels captured approximately 95% of US sports betting handle in 2025, leaving retail sportsbooks with roughly $8 billion of the $166.9 billion total, per Track360 analysis of state regulator reports. The retail share has fallen every year since 2019, when physical books still took more than 40% of wagers. Retail volume is now concentrated in Nevada, which requires in-person registration for mobile accounts, and in casino-anchored states like Mississippi where online wagering remains restricted to on-premises use. For operators, the implication is unambiguous: customer acquisition, affiliate tracking, and retention economics in US sports betting are mobile-first problems.

Sportsbook Market Share: FanDuel and DraftKings Control ~75%

FanDuel held an estimated 37-44% of US online sports betting GGR across 2025 and early 2026, with DraftKings at 34-36%, meaning the top two brands control roughly three-quarters of national revenue, per Track360 analysis of state regulator disclosures and industry reporting. The gap between the two leaders narrowed through 2025 as DraftKings' parlay mix improved its hold. No other operator holds a double-digit share consistently: BetMGM sits around 7-8%, Fanatics around 6-7% after peaking near 10% in mid-2025, and Caesars around 5-6%.

Concentration matters for anyone modeling the market: a duopoly controlling ~75% of GGR sets national pricing on parlays, promo intensity, and affiliate program terms. Smaller operators compete primarily on state-level tax arbitrage, niche products, and higher affiliate commission offers, which is why CPA rates from challenger sportsbooks routinely run 30-50% above the two market leaders, per Track360 rate-card benchmarking across sportsbook affiliate programs.

Growth Drivers: Hold Expansion Beats Handle Growth

Revenue growth of 22.8% against handle growth of 11.0% means more than half of 2025's revenue gain came from hold expansion, not new betting volume. Three drivers explain the widening spread between money wagered and money kept.

• Parlay and same-game-parlay mix: multi-leg bets carry hold rates of 15-30% versus 4-6% on straight bets, and their share of handle keeps rising, pushing the national blended hold above 10% for the first time in 2025
• Maturing promo discipline: operators cut bonus and promotional spend per acquired customer every year since 2022, converting gross win into net revenue at higher rates
• In-play betting growth: live wagering carries structurally higher margins and now represents a substantial minority of online handle, mirroring the trajectory of mature European markets where in-play exceeds half of sportsbook volume
• Integrity monitoring maturity: leagues and regulators now consume alerts from bodies such as IBIA, reducing the market-suspension events that historically froze betting volume

Pending States: California and Texas Are the $6B+ Prize

Eleven US states still lack legal sports betting in any form, and the two largest, California and Texas, together represent a projected $6-8 billion in annual GGR, with the AGA placing California alone at $3.5-4.2 billion. California's tribal gaming coalition controls the realistic path to a ballot measure, with 2028 now the earliest credible activation window after the failed 2022 propositions. Texas legislative efforts stalled again in the 2025 session and cannot return before the 2027 biennium. Georgia, Minnesota, and Oklahoma each have active legislative coalitions but unresolved disputes over tribal exclusivity, horse racing interests, or constitutional amendment thresholds.

What the State Data Means for Operators and Affiliate Programs

State-by-state fragmentation makes US sports betting the most operationally complex affiliate market in regulated gambling: 39 jurisdictions, 39 tax regimes, and dozens of state-specific licensing and compliance rules for marketing partners. Several states require affiliates to register as vendors or marketing service providers before promoting licensed sportsbooks, and the FTC's endorsement rules apply nationally to promotional disclosures. Operators running multi-state programs therefore need geo-targeting at the tracking layer, state-level qualification rules for CPA payouts, and fraud controls tuned to bonus abuse, multi-account signups, and self-referral schemes that exploit state-launch promo windows. Commission economics follow the tax map: RevShare deals calculated on NGR compress in high-tax states like New York, which is why hybrid models and flat CPA dominate there, while negative carryover terms and player lifetime value assumptions differ materially between a 51%-tax and a 6.75%-tax state. European regulatory frameworks, including UKGC licence conditions and MGA licensee obligations, offer the closest template for the affiliate due-diligence standards US state regulators are converging toward.

Methodology & Sources

Two source classes cover every number on this page: AGA national reporting and state gaming regulator monthly reports, with Track360 estimates and compilations labeled as such in the table caption or sentence where they appear. This page follows a fixed process.

1. National totals (handle, GGR, taxes) are taken directly from AGA full-year reporting for 2025, published February 2026; historical years use the same source series.
2. State-level handle and GGR figures are compiled from monthly reports published by each state gaming regulator (e.g., New York State Gaming Commission, Illinois Gaming Board, New Jersey DGE), summed to full-year totals and rounded to the nearest $0.1 billion.
3. Tax rates reflect statute in force as of July 2026, including the 2025 rate increases in New Jersey, Maryland, Louisiana, and Illinois; graduated structures are shown as ranges.
4. Market share ranges are Track360 estimates triangulated from state regulator operator-level disclosures (available in NY, IL, PA, MI, and others) and public industry reporting; they are presented as ranges, not point estimates, because not all states disclose operator-level GGR.
5. Online vs retail split and hold-rate calculations are Track360 analysis derived by dividing reported GGR by reported handle from the sources above.
6. This page is reviewed quarterly, within 30 days of each AGA quarterly tracker release; the next scheduled review follows the Q3 2026 data drop.

Frequently Asked Questions

Five questions cover the US sports betting data points journalists and analysts request most often.