Duración de Cookie
La duración de cookie es el tiempo que la cookie del navegador permanece activa tras el clic en un enlace de afiliado y en el que se atribuye la conversión.
What it means in practice
La duración de cookie define cuánto tiempo persiste la cookie que se deposita en el navegador cuando un usuario hace clic en un enlace de afiliado. Si el usuario regresa al sitio y completa una conversión, como un registro o un primer depósito (FTD), dentro de la ventana de la cookie, el afiliado que lo refirió recibe el crédito de la conversión.
La duración de cookie afecta directamente a las ganancias del afiliado y a la equidad de la atribución. Una ventana más corta (por ejemplo, 7 días) significa que el afiliado solo recibe crédito si el usuario convierte rápidamente. Una ventana más larga (por ejemplo, 90 días) contempla ciclos de decisión más prolongados, algo habitual en los productos financieros, donde los usuarios pueden investigar a fondo antes de comprometerse. La duración de cookie es un componente de la ventana de atribución más amplia, que engloba todos los métodos usados para vincular un clic a una conversión. La duración adecuada depende del vertical, la complejidad del producto y el recorrido típico del comprador.
La atribución basada en cookies tiene limitaciones conocidas. Las funciones de privacidad del navegador, los bloqueadores de anuncios y el comportamiento multidispositivo pueden impedir que las cookies persistan o se lean. Por eso muchos programas complementan el tracking por cookies con atribución postback servidor a servidor, que no depende en absoluto del navegador. Los programas que dependen solo de cookies corren el riesgo de infraatribuir conversiones a los afiliados.
How Duración de Cookie works across industries
See how duración de cookie is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 admite ajustes de duración de cookie configurables por programa y por afiliado, combinados con tracking postback servidor a servidor para reducir los vacíos de atribución causados por las limitaciones de las cookies del navegador. Los operadores pueden supervisar las tasas de atribución de ambos métodos desde un panel de reporting unificado.
Frequently Asked Questions
Common questions about duración de cookie, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
La mayoría de los programas de afiliados fijan duraciones de cookie de entre 30 y 90 días. Los programas de iGaming tienden a 30-60 días, mientras que los de Forex y servicios financieros suelen usar 60-90 días para contemplar ciclos de investigación y decisión más largos. La duración adecuada depende del vertical y del plazo típico de conversión.
Related Terms
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Attribution Window
The defined time period after a user clicks an affiliate link during which any qualifying conversion is credited to the referring affiliate.
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
Affiliate Attribution
Affiliate attribution is the process of identifying which affiliate or partner action led to a conversion, determining who earns the commission for a specific customer action.
Cookie Tracking vs Cookieless Tracking
Cookie tracking uses browser cookies to attribute conversions, while cookieless tracking relies on server-side methods like S2S postbacks and fingerprinting.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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