What it means in practice
FTD (Primer Depósito) es un hito de calificación, no únicamente un evento de pago. Los operadores lo utilizan para confirmar que el usuario referido superó el registro y completó un primer depósito. En muchos acuerdos de CPA (Coste por Adquisición), el CPA solo se activa tras registrar un FTD válido.
La definición exacta de FTD puede variar según el programa. Algunos operadores contabilizan cualquier primer depósito, mientras que otros añaden umbrales como el importe mínimo de depósito, la aprobación del KYC, la validación geográfica o los controles antifraude. Por eso los afiliados deben revisar siempre las reglas de calificación y no solo el importe del CPA. Los operadores también realizan comprobaciones de fraude de afiliados para filtrar depósitos falsos o incentivados antes de confirmar el FTD. En muchos programas, los depositantes que califican también reciben un bono de depósito que influye en su actividad inicial y en las métricas de ingresos posteriores.
En iGaming, el FTD suele ser el KPI de adquisición más visible porque se sitúa entre el volumen de registros y los términos de ingresos posteriores como el GGR (Gross Gaming Revenue) o el NGR (Net Gaming Revenue). En entornos de brokers, el FTD puede referirse al primer evento de cuenta financiada antes de que comiencen las comisiones basadas en el trading continuo. Los eventos FTD se transmiten habitualmente a las plataformas de afiliados mediante notificaciones postback.
How FTD (Primer Depósito) works across industries
See how ftd (primer depósito) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 permite a los operadores definir exactamente qué constituye un FTD, incluyendo umbrales de depósito, geografía, estado del KYC y reglas de pago vinculadas a los acuerdos con socios. Esto mantiene la lógica de CPA (Coste por Adquisición) alineada con la calidad real del cliente.
Frequently Asked Questions
Common questions about ftd (primer depósito), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
FTD son las siglas de First Time Deposit (Primer Depósito). Es el primer depósito exitoso realizado por un nuevo usuario referido y se utiliza habitualmente como evento de calificación para los pagos CPA en los programas de afiliados de iGaming y de brokers.
Related Terms
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Deposit Bonus
A promotional incentive offered by an iGaming operator to new or existing players, typically matching a percentage of their deposit amount as bonus funds with wagering requirements.
KYC (Know Your Customer)
A regulatory compliance process requiring businesses to verify the identity of their customers before or during the onboarding process, used across iGaming, Forex, and financial services.
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
Minimum Deposit
The minimum deposit is the lowest amount a player must fund to activate their account or qualify for an affiliate commission event like an FTD.
Deposit Tracking
Deposit tracking is the process of recording and attributing player deposits to the affiliate or partner who originally referred that player.
Continue Learning
Free structured courses that cover this topic and more.
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