Durée du cookie
La durée du cookie est la période pendant laquelle un cookie reste actif après un clic sur un lien d'affiliation ; convertir dans ce délai crédite l'affilié.
What it means in practice
Lorsqu'un utilisateur clique sur un lien d'affiliation, un cookie de tracking est déposé dans son navigateur. La durée du cookie définit combien de temps ce cookie persiste. Si l'utilisateur revient sur le site et réalise une conversion (une inscription ou un premier dépôt (FTD)) dans la fenêtre du cookie, l'affilié référent se voit créditer la conversion.
La durée du cookie affecte directement les gains des affiliés et l'équité de l'attribution. Une fenêtre courte (par exemple 7 jours) signifie que l'affilié n'est crédité que si l'utilisateur convertit rapidement. Une fenêtre longue (par exemple 90 jours) tient compte des cycles de décision plus longs, fréquents dans les produits financiers où les utilisateurs recherchent longuement avant de s'engager. La durée du cookie est une composante de la fenêtre d'attribution plus large, qui englobe toutes les méthodes reliant un clic à une conversion. La bonne durée dépend du secteur, de la complexité du produit et du parcours d'achat typique.
L'attribution par cookie a des limites connues. Les fonctions de confidentialité des navigateurs, les bloqueurs de publicité et le comportement multi-appareils peuvent empêcher les cookies de persister ou d'être lus. C'est pourquoi de nombreux programmes complètent le tracking par cookie avec l'attribution serveur à serveur par postback, qui ne dépend pas du navigateur. Les programmes qui reposent uniquement sur les cookies risquent de sous-attribuer les conversions aux affiliés.
How Durée du cookie works across industries
See how durée du cookie is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 prend en charge des réglages de durée de cookie configurables par programme et par affilié, combinés à un tracking serveur à serveur par postback pour réduire les pertes d'attribution dues aux limitations des cookies. Les opérateurs peuvent suivre les taux d'attribution des deux méthodes depuis un tableau de bord unifié.
Frequently Asked Questions
Common questions about durée du cookie, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
La plupart des programmes d'affiliation fixent des durées de cookie entre 30 et 90 jours. Les programmes iGaming tendent vers 30 à 60 jours, tandis que les programmes Forex et de services financiers utilisent souvent 60 à 90 jours pour tenir compte des cycles de recherche et de décision plus longs. La bonne durée dépend du secteur et du délai de conversion typique.
Related Terms
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Attribution Window
The defined time period after a user clicks an affiliate link during which any qualifying conversion is credited to the referring affiliate.
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
Affiliate Attribution
Affiliate attribution is the process of identifying which affiliate or partner action led to a conversion, determining who earns the commission for a specific customer action.
Cookie Tracking vs Cookieless Tracking
Cookie tracking uses browser cookies to attribute conversions, while cookieless tracking relies on server-side methods like S2S postbacks and fingerprinting.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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