EPC (Earnings Per Click)
EPC является метрикой эффективности, которая измеряет средний доход с одного клика по партнерской ссылке и помогает оценить прибыльность трафика.
What it means in practice
EPC (Earnings Per Click) рассчитывается путем деления общей суммы заработанных комиссий на общее число кликов по партнерской ссылке (affiliate link) за определенный период. Например, если партнер получает 500 USD комиссий с 1000 кликов, EPC составляет 0,50 USD. Эта метрика дает нормализованное представление о том, насколько эффективно трафик превращается в доход, вне зависимости от объема трафика.
EPC важна для обеих сторон партнерской программы. Партнеры используют EPC для сравнения офферов и решения, куда направлять трафик: более высокий EPC означает больше дохода на одного посетителя. Операторы используют EPC для оценки качества трафика от разных партнеров. Метрика ведет себя по-разному в зависимости от модели комиссий: при CPA EPC отражает коэффициент конверсии, умноженный на фиксированную выплату; при RevShare EPC учитывает также доход, который каждый привлеченный пользователь генерирует со временем, что делает его запаздывающим индикатором.
Операторы используют EPC вместе с другими метриками для оптимизации партнерских программ. Сочетание EPC с правилами квалификации помогает отличать партнеров, дающих много кликов низкого качества, от тех, кто дает меньше, но более конвертирующих посетителей. Сопоставление EPC с показателями FTD (первого депозита) показывает, где находится проблема качества трафика: на этапе клик-регистрация или регистрация-депозит. Отслеживание EPC в реальном времени помогает быстро выявлять результативных партнеров и распределять бюджеты соответствующим образом.
How EPC (Earnings Per Click) works across industries
See how epc (earnings per click) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Панель отчетности Track360 в реальном времени показывает разбивку EPC по партнерам, кампаниям и географии, помогая операторам выявлять партнеров с наиболее ценным трафиком и оптимизировать эффективность программы во всех вертикалях.
Frequently Asked Questions
Common questions about epc (earnings per click), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
EPC рассчитывается путем деления общей суммы партнерских комиссий на общее число кликов за определенный период. Например, 1000 USD комиссий с 2000 кликов дают EPC в 0,50 USD. Расчет можно выполнять за день, неделю, месяц или любой произвольный период.
Related Terms
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
LTV (Customer Lifetime Value)
The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
Content Affiliate
A content affiliate drives referrals through SEO-optimized articles, reviews, and comparison content rather than paid advertising channels.
Content Affiliate vs Media Buyer
Content affiliates drive organic traffic through SEO content, while media buyers purchase traffic through paid channels. Each requires different program strategies.
Continue Learning
Free structured courses that cover this topic and more.
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