RevShare (Revenue Share)

RevShare (Revenue Share) is a long-term commission structure where the affiliate receives a recurring percentage of the revenue their referred customers produce. Unlike CPA (Cost Per Acquisition), which pays once at conversion, RevShare creates an ongoing income stream that grows as the referred customer base generates more activity.

The revenue base for RevShare calculations varies by industry. In iGaming, it is typically calculated on NGR (Net Gaming Revenue) or GGR (Gross Gaming Revenue). In Forex, it may be based on spread revenue, swap fees, or trading volume. The specific calculation method has a significant impact on affiliate earnings and should be clearly defined in every deal.

RevShare aligns the interests of operators and affiliates over the long term. Affiliates are incentivized to send high-quality traffic that retains and generates revenue, not just one-time converters. The model rewards partners who drive customers with high LTV, since ongoing revenue directly increases affiliate earnings. However, RevShare introduces risk for affiliates: if referred players win large amounts or churn quickly, the affiliate earns less or nothing. Chargebacks and affiliate fraud can further erode the revenue base. That risk can increase further when policies like Negative Carryover are applied.