RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
What it means in practice
RevShare (Revenue Share) is a long-term commission structure where the affiliate receives a recurring percentage of the revenue their referred customers produce. Unlike CPA (Cost Per Acquisition), which pays once at conversion, RevShare creates an ongoing income stream that grows as the referred customer base generates more activity.
The revenue base for RevShare calculations varies by industry. In iGaming, it is typically calculated on NGR (Net Gaming Revenue) or GGR (Gross Gaming Revenue). In Forex, it may be based on spread revenue, swap fees, or trading volume. The specific calculation method has a significant impact on affiliate earnings and should be clearly defined in every deal.
RevShare aligns the interests of operators and affiliates over the long term. Affiliates are incentivized to send high-quality traffic that retains and generates revenue, not just one-time converters. The model rewards partners who drive customers with high LTV, since ongoing revenue directly increases affiliate earnings. However, RevShare introduces risk for affiliates: if referred players win large amounts or churn quickly, the affiliate earns less or nothing. Chargebacks and affiliate fraud can further erode the revenue base. That risk can increase further when policies like Negative Carryover are applied.
How RevShare (Revenue Share) works across industries
See how revshare (revenue share) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 supports RevShare deal configuration with flexible revenue base definitions, automatic monthly calculations, and per-partner percentage rates. Operators can define whether RevShare is calculated on GGR (Gross Gaming Revenue), NGR (Net Gaming Revenue), spread revenue, or custom metrics with transparent reporting for affiliates.
Frequently Asked Questions
Common questions about revshare (revenue share), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
RevShare (Revenue Share) is a commission model where affiliates earn an ongoing percentage of the revenue their referred customers generate. It creates recurring income tied to customer activity, rather than a one-time payment at conversion.
Related Terms
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
GGR (Gross Gaming Revenue)
GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
LTV (Customer Lifetime Value)
The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.
Payout Model
The structure that defines how and when affiliates are compensated for referred activity, including fixed payments, revenue shares, or hybrid combinations.
Negative Carryover
Negative carryover is a policy where a negative revenue balance from one period is rolled into the next period and offsets future affiliate earnings before new commissions are paid out.
CPA vs Hybrid Commission
CPA pays a one-time fixed amount per conversion. Hybrid commission combines a CPA payment with ongoing RevShare, balancing upfront payout with long-term alignment.
Revenue Share Deductions
Revenue share deductions are costs subtracted from gross revenue before calculating an affiliate's RevShare payout, including bonuses, taxes, fees, and chargebacks.
Continue Learning
Free structured courses that cover this topic and more.
Casino Affiliate Program Management
How to build and manage casino affiliate programs. Covers RevShare, NGR, player attribution, fraud prevention, and multi-brand operations.
iGaming Affiliate Revenue Models
GGR vs NGR, RevShare deal structures, player lifetime value alignment, negative carryover, and deal optimization for casino and sportsbook affiliate programs.
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