RevShare (Revenue Share)

RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.

What it means in practice

RevShare (Revenue Share) is a long-term commission structure where the affiliate receives a recurring percentage of the revenue their referred customers produce. Unlike CPA (Cost Per Acquisition), which pays once at conversion, RevShare creates an ongoing income stream that grows as the referred customer base generates more activity.

The revenue base for RevShare calculations varies by industry. In iGaming, it is typically calculated on NGR (Net Gaming Revenue) or GGR (Gross Gaming Revenue). In Forex, it may be based on spread revenue, swap fees, or trading volume. The specific calculation method has a significant impact on affiliate earnings and should be clearly defined in every deal.

RevShare aligns the interests of operators and affiliates over the long term. Affiliates are incentivized to send high-quality traffic that retains and generates revenue, not just one-time converters. The model rewards partners who drive customers with high LTV, since ongoing revenue directly increases affiliate earnings. However, RevShare introduces risk for affiliates: if referred players win large amounts or churn quickly, the affiliate earns less or nothing. Chargebacks and affiliate fraud can further erode the revenue base. That risk can increase further when policies like Negative Carryover are applied.

How RevShare (Revenue Share) works across industries

See how revshare (revenue share) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.

iGaming

RevShare (Revenue Share) in iGaming affiliate programs

iGaming RevShare is calculated on either GGR (Gross Gaming Revenue) or NGR (Net Gaming Revenue). NGR deducts bonuses, taxes, and platform fees before calculating the affiliate's share. Typical RevShare rates range from 25% to 45% of NGR. Operators may apply negative carryover policies, where net losses from one month carry forward and offset future earnings.
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Forex

RevShare (Revenue Share) in Forex partner and IB models

Forex RevShare is often based on spread revenue or trading commissions generated by referred traders. Some brokers offer RevShare on swap fees as well. Rates vary from 10% to 30% of revenue. The model works well for IBs who refer active traders with consistent monthly volume.
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Prop Trading

RevShare (Revenue Share) in prop trading acquisition flows

In prop trading, RevShare models are less common but exist in the form of recurring commissions on repeat challenge purchases or profit-split revenue. Some programs offer RevShare on the challenge fee revenue generated by an affiliate's referred traders over time.
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How Track360 handles this

Track360 supports RevShare deal configuration with flexible revenue base definitions, automatic monthly calculations, and per-partner percentage rates. Operators can define whether RevShare is calculated on GGR (Gross Gaming Revenue), NGR (Net Gaming Revenue), spread revenue, or custom metrics with transparent reporting for affiliates.

FAQ

Frequently Asked Questions

Common questions about revshare (revenue share), how it works in affiliate programs, and where it shows up across Track360's supported verticals.

RevShare (Revenue Share) is a commission model where affiliates earn an ongoing percentage of the revenue their referred customers generate. It creates recurring income tied to customer activity, rather than a one-time payment at conversion.

Related Terms

Commission & Payouts

CPA (Cost Per Acquisition)

iGamingForexProp Trading
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CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.

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iGaming

GGR (Gross Gaming Revenue)

iGaming
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GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.

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iGaming

NGR (Net Gaming Revenue)

iGaming
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NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.

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Tracking & Attribution

LTV (Customer Lifetime Value)

iGamingForexProp Trading
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The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.

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Commission & Payouts

Payout Model

iGamingForexProp Trading
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The structure that defines how and when affiliates are compensated for referred activity, including fixed payments, revenue shares, or hybrid combinations.

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Commission & Payouts

Negative Carryover

iGaming
Read Definition

Negative carryover is a policy where a negative revenue balance from one period is rolled into the next period and offsets future affiliate earnings before new commissions are paid out.

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Commission & Payouts

CPA vs Hybrid Commission

iGamingForexProp TradingOnline CasinoSportsbook
Read Definition

CPA pays a one-time fixed amount per conversion. Hybrid commission combines a CPA payment with ongoing RevShare, balancing upfront payout with long-term alignment.

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Commission & Payouts

Revenue Share Deductions

iGamingOnline CasinoForexSportsbook
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Revenue share deductions are costs subtracted from gross revenue before calculating an affiliate's RevShare payout, including bonuses, taxes, fees, and chargebacks.

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