Affiliate Commission Rates Benchmark 2026 (All Verticals)

Affiliate commission rates in 2026 span $150-$400 CPA for Tier-1 online casino traffic, 25-45% RevShare on iGaming NGR, $200-$1,200 CPA per funded forex trader, $2-$15 per round-turn lot for IB programs, and 20-30% recurring commission in SaaS. This benchmark consolidates CPA ranges, RevShare percentages, and hybrid structures across six verticals and three GEO tiers, based on Track360 cross-program analysis of anonymized commission data across iGaming, forex, and prop trading programs, plus published rate cards and industry disclosures. Every figure is presented as a range with a median because commission pricing varies with license, traffic quality, and baseline terms; single-point 'average commission' numbers hide more than they reveal.

• Tier-1 online casino CPA: $150-$400 per first-time depositor (FTD); median $250
• Tier-1 sportsbook CPA: $120-$350 per FTD; median $200
• iGaming RevShare: 25-45% of net gaming revenue (NGR); median 30%
• iGaming hybrid deals: roughly 45% of new Tier-1 agreements combine a reduced CPA ($75-$150) with 15-25% RevShare
• Forex/CFD CPA: $200-$1,200 per funded trader in Tier-1; median $600
• Forex IB lot-based commission: $2-$15 per round-turn lot; median $8 on major FX pairs
• Prop trading commission: 10-25% of challenge fee revenue; flat CPA alternatives run $50-$150 per paid challenge
• Crypto exchange RevShare: 20-50% of trading fees; median 40%
• Crypto casino CPA: $80-$300 per FTD in Tier-1; median $150
• SaaS affiliate commission: 20-30% of subscription revenue for 12 months; median 25%
• E-commerce commission: 5-15% of order value; median 8%
• GEO multiplier: Tier-1 CPA typically prices 2.5-4x the equivalent Tier-3 rate for the same vertical

Master Benchmark Table: Commission Rates by Vertical and GEO Tier

Six verticals and three GEO tiers produce 18 baseline pricing cells, and the spread between the cheapest and most expensive cell exceeds 20x. Tier-1 covers markets such as the UK, Germany, Canada, Australia, the Nordics, and licensed US states; Tier-2 covers most of the EU, Japan, New Zealand, and mature LatAm markets such as Brazil post-regulation; Tier-3 covers emerging markets across Africa, South Asia, and unregulated GEOs. The table shows the working range an affiliate manager should expect when pricing a standard deal with a mid-sized partner; super-affiliates negotiate above these bands and paid-media arbitrage partners below them.

iGaming Commission Rates: Casino and Sportsbook

Online casino CPA in Tier-1 regulated markets runs $150-$400 per first-time depositor in 2026, with the median deal at $250 and UK-licensed brands clustering at $200-$350. Sportsbook prices 20-30% below casino for the same GEO because average player lifetime value is lower and margins are thinner: Tier-1 sportsbook CPA runs $120-$350 with a $200 median. RevShare remains the default for long-term partners at 25-45% of NGR for casino and 20-35% for sportsbook, almost always calculated after bonus costs, payment fees, and gaming taxes are deducted. Negative carryover applies in most standard agreements, and qualification rules (minimum deposit, wagering activity, GEO match) gate CPA payment on roughly 4 out of 5 regulated-market deals tracked in Track360 aggregates.

Hybrid structures now anchor roughly 45% of new Tier-1 iGaming agreements in Track360 aggregates, typically pairing a reduced CPA of $75-$150 with 15-25% RevShare. Operators use hybrids to cap upfront acquisition risk while keeping affiliates invested in player quality; affiliates accept them because the RevShare tail compounds. For the operator-side view of full program economics, including FTD-to-CPA ratios and payback windows, see the dedicated iGaming affiliate program benchmarks guide and the iGaming CPA rates by GEO report linked from this page.

Forex and CFD Commission Rates: CPA, RevShare, and Lot-Based IB

Forex affiliate CPA runs $200-$1,200 per funded trader in Tier-1 markets in 2026, the widest range of any vertical, because brokers price on expected deposit size and first-quarter trading volume rather than a flat depositor definition. The median Tier-1 CPA sits near $600 for FCA- and CySEC-regulated brokers targeting deposits of $250 or more; offshore brokers targeting smaller deposits pay $200-$400. Introducing Broker (IB) programs price per traded volume instead: $2-$15 per round-turn lot with a median of $8 on major FX pairs, and lower per-lot rates on indices and metals. Spread-share arrangements, common in multi-tier IB networks, allocate 20-40% of spread or commission revenue to the introducing partner, with sub-IB overrides taking 5-15% of the tier below.

Regulation shapes forex payouts more than any other pricing input: ESMA marketing restrictions and FCA financial-promotion rules limit what EU/UK partners can advertise, which raises the value of compliant traffic and pushes regulated-market CPA toward the top of the range. Track360 aggregates show lot-based deals overtaking flat CPA among brokers whose partner base skews toward MENA and Asia, where IB relationships and multi-tier structures are the operating norm.

Prop Trading and Crypto Commission Rates

Prop trading firms pay affiliates 10-25% of challenge fee revenue in 2026, and the flat-CPA alternative runs $50-$150 per paid challenge in Tier-1 markets. Because the product is a paid evaluation rather than a deposit relationship, commission is a share of a known price point (challenge fees cluster at $50-$700), which makes prop the most predictable payout model in this benchmark; the full breakdown lives in the prop firm commission benchmark linked below. Crypto splits into two sub-verticals with different economics: crypto exchanges pay 20-50% of trading fees as RevShare (median 40%, with tiered ladders up to 50% for high-volume referrers), while crypto casinos price like iGaming with Tier-1 CPA of $80-$300 and RevShare of 25-45% of NGR. Crypto casino CPA sits below fiat casino CPA for the same GEO because KYC-light funnels convert more cheaply but produce thinner verified player value, and compliance overhead under MiCA and FATF travel-rule alignment increasingly pulls crypto programs toward regulated-market pricing discipline.

SaaS and E-commerce Commission Rates

SaaS affiliate programs pay 20-30% of subscription revenue for the first 12 months as the 2026 standard, with a 25% median, and roughly 1 in 5 programs offering lifetime recurring commission at a reduced 10-20% rate. Flat-bounty SaaS deals run $50-$500 per paid signup in Tier-1 depending on plan value; B2B tools with annual contract values above $5,000 lean on bounty-plus-recurring hybrids. E-commerce pays 5-15% of order value with an 8% median, with the spread driven by category margin: fashion and beauty cluster at 8-15%, electronics at 2-5%, and subscription box products at 10-20% of first order plus rebill share. Cookie windows (30-90 days in SaaS, 7-30 days in e-commerce) and new-customer-only rules function as the qualification layer in these verticals, the same economic role that FTD qualification rules play in iGaming.

What Moves Commission Rates: 6 Pricing Variables

Six variables explain most of the spread inside every range in this report: player or customer lifetime value, license and compliance cost, payment mix, traffic source quality, deal volume, and fraud exposure. A UK casino pays $350 CPA where an unregulated Tier-3 brand pays $40 not because the affiliate works harder but because expected NGR per player, tax load, and compliance overhead differ by an order of magnitude. Understanding which variable drives a specific quote is the difference between negotiating and guessing.

• Lifetime value: expected 12-month NGR, trading revenue, or subscription value per acquired customer sets the ceiling; operators rarely pay CPA above 30-50% of expected first-year value
• License and tax: regulated-market GGR taxes and compliance costs compress operator margin, but licensed players are worth 2-3x grey-market equivalents, which nets out to higher CPA
• Payment mix: markets with high chargeback or e-wallet fee exposure price 10-20% below card-dominant markets at equal LTV
• Traffic source: SEO and content traffic commands the top of every range; paid-media and incentive traffic is priced down or restricted to RevShare-only terms
• Volume commitments: partners guaranteeing 50+ FTDs or funded accounts per month typically unlock 15-30% above rate-card pricing
• Fraud exposure: programs with strong multi-accounting and bonus-abuse screening pay more per verified acquisition because fewer commissions are clawed back

How to Negotiate Commission Structures in 2026

Four steps convert these benchmarks into a negotiated deal, and each step has a number attached. The sequence below is the one Track360 sees produce the fewest disputes across programs on its platform: anchor on the median, structure the hybrid, define qualification, then schedule the review.

1. Anchor on the median for your vertical and GEO tier from the master table, then adjust for the six pricing variables; open negotiations within 20% of that anchor
2. Propose a hybrid when either side is uncertain about traffic quality: a CPA at 40-60% of the flat-rate benchmark plus 15-25% RevShare shares the risk symmetrically
3. Define qualification rules in writing: minimum deposit or funding amount, activity threshold, GEO match, and the clawback window (30-90 days is standard) before any traffic flows
4. Set a 90-day review checkpoint comparing actual player value against the CPA paid; renegotiate rates when realized value deviates more than 25% from the deal assumption
5. Document baseline terms for RevShare: NGR deduction list, negative carryover treatment, and payment schedule, since these clauses shift effective commission by 5-15 percentage points

Methodology and Sources

Every range in this report is built from 12 months of anonymized cross-program commission data (Q3 2025 to Q2 2026) drawn from Track360 cross-program analysis across iGaming, forex, and prop trading programs running on the platform. Public figures, including regulatory frameworks and market-level context, come from named industry sources: EGBA market data for European iGaming, UKGC licence conditions for UK compliance context, ESMA and FCA publications for forex marketing rules, CFTC oversight material for US derivatives context, and IAB standards for performance-marketing definitions. Ranges and medians are used deliberately: commission pricing is negotiated, so a range with a median is more honest and more reproducible than false single-point precision. SaaS and e-commerce figures additionally reflect published rate cards from public affiliate program terms.