Cookie-Laufzeit
Cookie-Laufzeit bezeichnet die Zeitspanne, in der ein Browser-Cookie nach dem Klick auf einen Affiliate-Link aktiv bleibt und eine Konversion zuordnet.
What it means in practice
Die Cookie-Laufzeit beginnt, sobald ein Nutzer auf einen Affiliate-Link klickt und ein Tracking-Cookie in seinem Browser platziert wird. Sie definiert, wie lange dieser Cookie bestehen bleibt. Kehrt der Nutzer zur Seite zurück und schließt innerhalb des Cookie-Fensters eine Konversion ab, etwa eine Registrierung oder eine Ersteinzahlung (FTD), wird die Konversion dem werbenden Affiliate gutgeschrieben.
Die Cookie-Laufzeit wirkt sich direkt auf Affiliate-Erträge und die Fairness der Attribution aus. Ein kürzeres Fenster (etwa 7 Tage) bedeutet, dass der Affiliate nur Gutschrift erhält, wenn der Nutzer schnell konvertiert. Ein längeres Fenster (etwa 90 Tage) berücksichtigt längere Entscheidungszyklen, die bei Finanzprodukten häufig sind, wenn Nutzer ausführlich recherchieren, bevor sie sich festlegen. Die Cookie-Laufzeit ist eine Komponente des umfassenderen Attributionsfensters, das alle Methoden umfasst, die einen Klick mit einer Konversion verknüpfen. Die passende Laufzeit hängt vom Vertical, der Produktkomplexität und der typischen Customer Journey ab.
Cookie-basierte Attribution hat bekannte Grenzen. Browser-Datenschutzfunktionen, Ad-Blocker und geräteübergreifendes Verhalten können verhindern, dass Cookies bestehen bleiben oder gelesen werden. Deshalb ergänzen viele Programme das Cookie-Tracking um eine serverseitige Postback-Attribution, die gar nicht auf den Browser angewiesen ist. Programme, die ausschließlich auf Cookies setzen, riskieren, Affiliates Konversionen zu wenig zuzurechnen.
How Cookie-Laufzeit works across industries
See how cookie-laufzeit is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 unterstützt konfigurierbare Cookie-Laufzeit-Einstellungen je Programm und je Affiliate, kombiniert mit serverseitigem Postback-Tracking, um Attributionslücken durch browserseitige Cookie-Beschränkungen zu reduzieren. Betreiber können Attributionsraten über beide Methoden aus einem einheitlichen Reporting-Dashboard überwachen.
Frequently Asked Questions
Common questions about cookie-laufzeit, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Typische Cookie-Laufzeiten in Affiliate-Programmen liegen zwischen 30 und 90 Tagen. iGaming-Programme tendieren zu 30 bis 60 Tagen, während Forex- und Finanzdienstleistungsprogramme oft 60 bis 90 Tage nutzen, um längere Recherche- und Entscheidungszyklen zu berücksichtigen. Die passende Laufzeit hängt vom Vertical und der typischen Konversionsdauer ab.
Related Terms
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Attribution Window
The defined time period after a user clicks an affiliate link during which any qualifying conversion is credited to the referring affiliate.
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
Affiliate Attribution
Affiliate attribution is the process of identifying which affiliate or partner action led to a conversion, determining who earns the commission for a specific customer action.
Cookie Tracking vs Cookieless Tracking
Cookie tracking uses browser cookies to attribute conversions, while cookieless tracking relies on server-side methods like S2S postbacks and fingerprinting.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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