What it means in practice
FTD (First Time Deposit) ist ein Qualifizierungsmeilenstein, kein bloßes Zahlungsereignis. Betreiber nutzen es, um zu bestätigen, dass ein geworbener Nutzer über die Registrierung hinausgegangen ist und eine erste Einzahlung vorgenommen hat. In vielen CPA (Cost per Acquisition)-Vereinbarungen löst sich der CPA erst aus, sobald ein FTD verzeichnet wurde.
Die genaue FTD-Definition kann je nach Partnerprogramm variieren. Manche Betreiber zählen jede erste Einzahlung, während andere Mindestbeträge, genehmigtes KYC, Geo-Validierung oder Betrugsprüfungen voraussetzen. Deshalb sollten Partner immer die Qualifizierungsregeln prüfen und sich nicht allein auf den genannten CPA-Betrag verlassen. Betreiber führen zudem Affiliate-Fraud-Prüfungen durch, um gefälschte oder incentivierte Einzahlungen vor der FTD-Bestätigung herauszufiltern. In vielen Programmen erhalten qualifizierte Einzahler auch einen Einzahlungsbonus, der ihre erste Aktivität und nachgelagerte Umsatzkennzahlen beeinflusst.
Im iGaming-Bereich ist das FTD häufig der sichtbarste Akquisitions-KPI, da es zwischen Registrierungsvolumen und nachgelagerten Kennzahlen wie GGR (Gross Gaming Revenue) oder NGR (Net Gaming Revenue) steht. Im deutschen Markt schreibt der Glücksspielstaatsvertrag 2021 (GlüStV 2021) Einzahlungslimits und Identitätsverifizierungspflichten vor - diese regulatorischen Vorgaben beeinflussen direkt, welche Einzahlungen als gültige FTD-Ereignisse gewertet werden können. In Broker-Umgebungen bezeichnet FTD in der Regel das erste Einzahlungsereignis auf einem neuen Handelskonto, bevor laufende handelsbasierte Provisionen beginnen. FTD-Ereignisse werden häufig über Postback-Benachrichtigungen an Partnerplattformen übermittelt.
How FTD (First Time Deposit) works across industries
See how ftd (first time deposit) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 ermöglicht es Betreibern, exakt zu definieren, was als FTD gilt - einschließlich Einzahlungsschwellenwerte, Geografie, KYC-Status und Auszahlungsregeln, die an Partnervereinbarungen geknüpft sind. Das hält die CPA (Cost per Acquisition)-Logik auf die tatsächliche Kundenqualität ausgerichtet.
Frequently Asked Questions
Common questions about ftd (first time deposit), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
FTD steht für First Time Deposit (Ersteinzahlung). Es ist die erste erfolgreiche Einzahlung eines neu geworbenen Nutzers und wird häufig als Qualifizierungsereignis für CPA-Auszahlungen in iGaming- und Broker-Partnerprogrammen genutzt.
Related Terms
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Deposit Bonus
A promotional incentive offered by an iGaming operator to new or existing players, typically matching a percentage of their deposit amount as bonus funds with wagering requirements.
KYC (Know Your Customer)
A regulatory compliance process requiring businesses to verify the identity of their customers before or during the onboarding process, used across iGaming, Forex, and financial services.
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
Minimum Deposit
The minimum deposit is the lowest amount a player must fund to activate their account or qualify for an affiliate commission event like an FTD.
Deposit Tracking
Deposit tracking is the process of recording and attributing player deposits to the affiliate or partner who originally referred that player.
Continue Learning
Free structured courses that cover this topic and more.
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iGaming affiliate program setup. GGR vs. NGR, player tracking, MGA/UKGC/Curacao compliance, and how to scale.
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