CPM (Cost Per Mille)

CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.

CPC (Cost Per Click) is a pricing model where the advertiser pays a fixed amount each time a user clicks on an affiliate's link or ad, regardless of whether that click results in a conversion.

A commission model where an affiliate earns a fixed payment for each qualified lead they generate, typically defined as a registration, form submission, or account opening that meets specified criteria.

An impression is a single instance of an advertisement, banner, or affiliate link being displayed to a user, counted regardless of whether the user interacts with or clicks the content.

A media buyer is an affiliate who purchases paid traffic -- through PPC, social ads, native ads, or display networks -- and directs it through affiliate links to generate conversions for operators.

ROI (Return on Investment) is the ratio of net profit to total investment from affiliate channel activity, expressed as a percentage, used to measure the overall efficiency and profitability of an affiliate program.

A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.

CPA pays per conversion action (deposit, purchase). CPM pays per thousand impressions. CPA ties cost to results; CPM ties cost to exposure regardless of conversions.